Survey about Google+ spins result with poison pills.
This is how a biased survey spins the results before anyone even participates. PC Advisor
magazine is currently running this survey, which adds poison pills to the answers they don't want you to choose.
The survey has five "attitude" questions, which run the gamut from "it's great" to "what's Google+?"
But they don't want you to choose "It's great," for some reason. So they added a poison pill. The question is "It's great AND
it will be the most popular social network soon.
That's like a survey that asks about the iPhone and says: "It's great, but soon will have much bigger worldwide unit sales than Android."
The truth is that the iPhone is "great," but won't have bigger unit sales than Android. So I can't pick that answer. I can't say it's great.
Likewise with the actual question here about Google+. I can't say "it's great," which is true, imho, without also saying something the survey creators already know that most people who love Google+ wouldn't say.
The survey creators want a result that appears to express confusion. That's why they used the word "exactly" in the question they want you to pick. Even +Vic Gundotra
and +Bradley Horowitz
don't know exactly
what Google+ is meant to be.
Another question they don't want you to pick is: "It will change EVERYTHING about the web." That's just dumb. Nothing can change everything
about the web. Everything?
The word "everything" is another poison pill put in there to skew the results. If they would have said "It will change the web," then they would have gotten a massive number. But no intelligent and well informed respondent could actually agree with the statement as it's written.
Just to illustrate my points here, I'm a huge Google+ enthusiast. But the only option I can agree to is: "I still don't understand exactly what it's meant to be."
That's the only option that's true for me.
The survey writers crafted this survey so that there's no way to express enthusiasm for Google+ without agreeing to something that literally isn't true.