What the plus are you thinking?
I am going to do my best to figure out how Google+ works today. If they says it’s a game changer, then it’s a game changer. However, I am not going to abandon ship on our current Facebook strategy for the next best thing. Just like I did not abandon my hockey trading cards for POG ....Oh shoot, I did! Carrying on... My point to this post is not that Google plus isnt going to be awesome. Everything that Google+ is offering is amazing! My point here is that I do not want to see people immediately commercializing Facebook and forgetting about their FB strategy as I have heard of some people already doing.
I have been told that Google+ will become the new place for socialization and that we need to begin commercializing Facebook. Sorry folks, but I do not quite buy that, not yet anyhow! Especially because the majority of car buyers are generations X's. It is generation X that hummed and hawed for so long before jumping on board with Facebook. If I know anything about generation X, I know that they do not like change. For generations X'ers to get on the social media train like they have and immediately switch to G+ is crazy! (Good for them though if they do!)
It’s not dead yet…
With hundreds of millions of Facebook users still on board,and the fact that Gmail has hardly been adopted by the Canadian population, I find it difficult and naive to drop the old Facebook strategy of socialization and immediately selling on Facebook - I think that it is rather reckless. lol yes, I said reckless.
Don't get me wrong, I am so very impressed with G+ but to go against everything I have been taught in regards to "Socializing" on Facebook is crazy to me!
I just have to laugh when I see people putting cars up for sale with a price tag and leaving it be. If that is the direction Facebook is going in the future, great! But please people, do not forget to leave each post with a question.
My plan is to keep rocking Facebook like we have always done, and once I begin to see the switch, commercialization is the way I will go. You might say, well that’s not being a leader – eff it. I don’t wanna be a leader if that is the case. Why not have your cake and eat it too? At least while there is some cake still left... No matter what, Facebook is a social media site that requires you to be social; if you do not buy into that system you will be dead before Facebook is even rendered dead. If you do choose to go the commercial route immediately, Integrate commercialization with social engagement.
Now I do what?
If we are going to shy away from the bullshit questions like,"What is your favorite Crush soda pop" and replace it with a"Check out this beautiful 2011 Buick Regal Turbo for $45,995". Follow it up with a question that is relative to your content. For example, “Check out this beautiful 2011 Buick Regal Turbo for $45,995 - Would you buy this Regal if it were in hot pink?" Anything! Do not leave it static and open ended! Disregarding the social aspects of social media sites blows my mind.
I know that haters are going to hate but ... juuust kidding. (I’m gangster, but not that gangster) But please don’t be mad at me, it’s just that In my opinion I just feel that commercializing Facebook will be a huge downfall to your immediate G+ strategy. If you’re going that route you just gotta taper it a little that’s all… The biggest test for G+ will be – Will my mother use it?Some say it’s the future SM site for Gen Y’s & Z’s, but I just don’t see why Google would not see a point on getting the X’s on board too. A businesses biggest marketing flaw is being all things for all people, but I just don’t think Google has that problem.
I do look forward to G+ and cannot wait to see the ROI on it. It is one sexy platform with an incredible amount of functionality. Seeing the ROI on something new like G+ will be very exciting. I promise that I will be the first to say: Shit, maybe I should have listened to all the cats that taught me everything I know...but for now I’m sorry friends but must go rogue! At least for the next 4-6 months anyhow.