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Witold Szapar
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ABC Video - begginers
Using Videos In Marketing - Infographic

One viral video can change the course of any company regardless of size and the product it sells. HubSpot compiled the Top 15 viral ads of 2013 based on views. The "Baby and Me" campaign for Danone Group's Evian mineral water finished the year with 70 million views. Statista data shows consumption of Evian water gradually decreased from from the fall of 2009 to 2013. But between September 2013 and March 2014 (after the video was published), consumption increased by 8.4 percent.

Marketing executives cannot bank on one viral video. Campaigns must be sustained and engaging to current and perspective customers. Katie Clem, who made the viral video of her daughter's reaction to the announcement of a Disneyland trip in 2011, told the New York Times it's all about luck. She went to bed that night and the next morning her life was forever changed.

You can increase views of your videos by implementing the following tried-and-true ideas into your productions.

Read it all here: http://www.digitalinformationworld.com/2015/03/3-tips-for-effective-video-marketing-campaigns-infographic.html

Graphic courtesy of: superfastbusiness.

#contentmarketing   #videomarketing   #infographic  
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Old vs New SEO Best Practices from Standing Dog Interactive Learn more about Search Engine Optimization at.. www.letsgetoptimized.com

#seo   #smm   #socialmediamarketing  
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

My new post contains two lessons from my personal spectacular successes and glorious failures. It shares specific guidance to correct a major flaw in our digital strategies: We try to do to much, and in the wrong order!

The post has two "ladders," one for digital marketing and the other for digital analytics. I recommend what you need to do, step-by-each-well-thought-through-step, I make hard choices on your behalf. The post, per usual, share many specific examples of what to do in each step and companies you can emulate.

Revolutions are sexy, but in reality evolution works magnificently when it comes to digital (even if you are a big rich company with unlimited resources).

Learn how to pause your current strategy, and build one that actually works and will deliver customer delight and shareholder value for your company: http://goo.gl/M9Mh3v

The blog post also has a "ladder" for digital analytics, one below is just for digital marketing.

Please share your comments, critique and wisdom on the post itself. Gracias.
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SEO - warto mieć "pod ręką"
Web Developer's SEO Cheat Sheet UPDATED

One of Moz's best, most-loved, and most-referenced projects is finally updated for 2013: http://bit.ly/SEOcheatsheet
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Thanks Aleyda for some good food for thoughts... 
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