Apparently, Belvedere Vodka thinks that rape jokes are an AWESOME way to sell booze.
The ad was pulled, but the Internet doesn't forget:http://aminatou.tumblr.com/post/19788599188/fuck-you-belvedere-vodka
Their corporate response? "We apologize to any of our fans who were offended by our recent tweet. We continue to be an advocate of safe and responsible drinking."
But, apparently, not safe and responsible social interactions. Or, y'know, shame.
for the record, PR departments, "we're sorry you were offended" is obvious shorthand for "we think you can't take a joke." The proper wording is "We are sorry for our ill-considered ad; we did not think it through and that was wrong of us. We are donating $X to a national rape crisis center to show that we learned our lesson."I may not always drink vodka, but when I do... it's not Belvedere.