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Sylvie Dale
944 followers -
Snacker at the awesome buffet of life
Snacker at the awesome buffet of life

944 followers
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Customer Journey to Online Purchase was such a good tool on ThinkWithGoogle.com. The other day I couldn't find it. Has it been removed?
The Customer Journey to Online Purchase - New Insights into Marketing Channels
#analytics #marketing #attribution

Today we're introducing a new improved version of the Customer Journey to Online Purchase to help marketers visualize the roles played by marketing channels along the path to purchase. We’ve refreshed the data, updated industries, and added a deeper dive into how different channels influence the purchase decision.

Each marketing campaign and channel may have a different impact on customers depending on when they interact with it -- using what you learn from this tool, you can help adapt your marketing messaging to be more relevant and useful for your customers.

Check out the Customer Journey to Online Purchase today at: http://goo.gl/DaAubs
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Oregon Zoo, polar bear.
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Important update to a survey I have been following for years. 
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More evidence that consumers expect reviews to be fresh (2-3 months) in order to be credible.
Recency in reviews matters ... you can't just pile up a some reviews and then turn your back.  Customers trust recent reviews as BrightLocals survey showed 69% of consumers said a review must be written in the last 2-3 months to be relevant.  I offer up a few tips to help you feed the constant feedback cycle a business needs to build a steady and consistent build of online reviews. 
http://blog.getfivestars.com/reviews-what-have-you-done-for-me-lately/ 
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The full collection of photos from the Oregon trip.
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Oregon June 2015
51 Photos - View album
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A day in the life of the privileged cat.Silver.
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Imagine if we could get a full night's sleep and that would result in not only more accurate problem solving skills, but less chance of heart disease or Alzeimer's disease?
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Interesting study looking at low-performing headlines on the basis of social shares, but does it address how the rest of the article is performing? What percentage of people share an article after just reading the headline?
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New blog post on the nitty gritty of leaving a rating or review for an app - and why you'd want to. 
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