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Brad VanAuken
96 followers -
Globally recognized brand strategy expert
Globally recognized brand strategy expert

96 followers
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Identifying Riding Lawn Mower Brands by Color
I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People live in this exurban location because they like its rural character. Many people fancy themselves as gentlemen farme...
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Fast Food and the Customer Experience
McDonald's recently created a marketing campaign promoting its new customer service including mobile ordering, customer touch screens and table service. Panera Bread has been using customer touch screens for awhile now. Wendy's has upped its game with very ...
Fast Food and the Customer Experience
Fast Food and the Customer Experience
brandingstrategysource.com
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Brand Identification in Advertising
While great ads will immediately capture your attention, draw you in, tell a story and make you laugh or cry, sometimes those ads miss one very important element - identifying the brand that it is advertising.  There are many ways to make sure the brand is ...
Brand Identification in Advertising
Brand Identification in Advertising
brandingstrategysource.com
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Animals in Advertising
Those of us who are old enough remember Kellogg's Frosted Flake's Tony the Tiger. Leo Burnett also created Charlie the Tuna for StarKist and Morris the Cat for 9Lives. And Taco Bell used a chihuahua dog in its advertising. But lately, more and more advertis...
Animals in Advertising
Animals in Advertising
brandingstrategysource.com
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Using Lexicon to Build Brand Mystique
Some activities have their own lexicon, as do some brands. When I was growing up, I fished for muskies, walleye, perch and bass with my family. We took an annual two week vacation at Black Lake and spent much of our time fishing. Later in life, I took up fl...
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Marketing & Sales
Marketing and sales are important partners in increasing an organization's revenues. However, some might perceive them to be an odd couple, but more about that later. First, marketing and sales are different. Marketing has many sub-disciplines but overall i...
Marketing & Sales
Marketing & Sales
brandingstrategysource.com
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Most Popular 2017 Branding Strategy Source Blog Posts
These are the nine most popular Branding Strategy Source blog posts from 2017: The Elements of Business and Marketing Strategy The Twelve Key Elements of Marketing Brand SWOT Analysis The Quick Brand Health Assessment   Online Brand Management and Marketing...
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Brands and Distribution Strategy
When I am advising start-ups and rapidly growing brands, often distribution strategy is critical to the success of the brand. Choosing the right distribution channels in the right order can make a big difference in three ways: (a) brand awareness building, ...
Brands and Distribution Strategy
Brands and Distribution Strategy
brandingstrategysource.com
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Brand Management Today
In the past 30 years, I have witnessed significant changes in brand management and marketing. In this post, I will summarize what has stayed the same, what has changed significantly and what some of the most important considerations in brand management and ...
Brand Management Today
Brand Management Today
brandingstrategysource.com
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Purchase Patterns of Wealthy Households
There are many stereotypes about how the wealthiest households spend their money. Here are some of the research-based findings on that topic. According to a The Wall Street Journal article, the most popular cars among people in the wealthiest 25 zip codes i...
Purchase Patterns of Wealthy Households
Purchase Patterns of Wealthy Households
brandingstrategysource.com
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