- University of LeedsSociology and Business Management, 1997 - 2000
- Latitude GroupGroup Account Director, 2007 - presentThe strategic lead in managing multiple high profile clients digital marketing activity.
Why eSports Is A Huge Marketing Opportunity For Brands
Red Bull, Verizon, Intel, and Nissan provide some great examples of eSports marketing. Here's what brands venturing into eSports need to kno
Poland amends gambling framework to meet EC policy standards
Poland has moved closer to allowing legalised online gambling, as the European Commission approv...
Travolution Summit: Attribution modelling more sophisticated in theory t...
The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-dep
Twitter forges closer ties with the high street with 'Offers' launch - B...
Twitter has launched coupon service ‘Twitter Offers‘ as a way for high street retailers to link Twitter activity to their physical stores. -
Should You Be Bidding On Your Brand Terms For Your Search Ads?
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart p
Brazil 1-7 Germany – World Cup 2014 brick-by-brick video animation
Watch the hosts humiliated in their own backyard
Controversial Paddy Power Suarez campaign revealed
Irish bookmaker Paddy Power has revealed the details of a controversial marketing campaign it had agreed in principle with representatives o
18 useful custom Google Analytics reports, segments and dashboards for SEO
The customisable features in Google Analytics are great for extracting maximum value from your data.
60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Stud...
The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurant
AdWords scripts: a super-easy guide to the documentation
Welcome back to our Intro to AdWords scripts series where we will train you to automate your account management using scripts.
How to sell your brand through socially shared reviews
Online reviews of your company and its products and services are great tools for growing your online reputation that consumers trust.
Matt Cutts Shares 4 Ways Google Evaluates Paid Links
Paid links are an incredibly gray area. What exactly is a paid link? How can Google figure out what is paid and what isn't? Where does Googl
This Homeless Man Winning The Lottery Is The Greatest Thing You'll See A...
Magician prankster Rahat wanted to give a gift to the homeless guy who lives down the block from him.
Fitness First aims to be 'authority on fitness' with rebrand | News | Ma...
Gym chain Fitness First moves upmarket as it looks to become national authority on fitness.
Why preparing a structure for a roundtable is a waste of time. | Richard...
Give the early start to the event, and the calibre of the people taking part, I was determined to undertake some serious preparation for the
Tablets account for a third of Boxing Day conversions and revenue from PPC
Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day.