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Smaato

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Hope to see you at the IAB Leadership Summit (Jan 29-31) in Hollywood, Florida. Smaato is proud to be an event sponsor and we'll be hosting a Town Hall session on "Maximizing Revenue in an On-Demand World". http://hubs.ly/H05TZBH0
Learn how to survive—and thrive—in a world where increasingly dominant platforms are reshaping the media landscape. Imran Khan Chief Strategy Officer Snap Inc. On mobile consumption and creativity as the center of this new world. Marc S. Pritchard Chief Brand Officer On better advertising enabled by media transparency. Amanda Richman President Starcom USA On … Continued
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Monetizing your app with mobile ads? Join Smaato, Neumob and AdTheorent for a live webinar at 10 AM PT tomorrow: http://hubs.ly/H05RJQl0 
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We are pleased to announce the news that Smaato has become a mobile bidding partner with Google. Read this MediaPost article for more details. 
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We recommend this MediaPost article about Google's expansion of the DoubleClick Exchange Bidding beta to include mobile app partners like Smaato.
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Southeast Asia is cashing in on Singles Day (11/11) as the the biggest shopping event of the year, according to Campaign Asia-Pacific. 
The Chinese shopping sales phenomenon has firmly entrenched itself in Southeast Asia, and will only become more popular.
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Alibaba generated $14.3 billion in sales on Singles' Day last year. November 11th is like China's version of Cyber Monday, but 7 times bigger in retail terms.
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We recommend this AdExchanger article about server-side header bidding, with insights from several AdTech industry experts, including Smaato's SVP of Product, Garrett McGrath. 
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Smaato's U.S. team enjoyed a wonderful holiday party at the Tonga Room in San Francisco last night. Happy holidays!
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Smaato just announced the availability of Outstream and Rewarded video ad formats for mobile publishers and advertisers. Read this MediaPost article to learn more. 
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Smaato is happy to be announced as one of DoubleClick's first mobile app exchange partners.
Google believes in the value of the open web, an ecosystem where users get access to information, and publishers are able to create and earn...
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Mobile advertising has surpassed desktop search as the largest online ad format in the US, climbing to 47% of digital revenue in the first half of 2016 from 30% a year earlier.
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Smaato is delighted to be named as one of Google's new exchange bidding partners. Read this AdExchanger article for more details about the announcement at Programmatic I/O.
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Smaato is the global real-time advertising platform for mobile publishers and app developers.
Introduction

Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. 

Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages up to 6 billion ads every day around the world, across over 800 million mobile users each month.

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+1 (650) 286-1198, +49 (40) 3480 9490, +65 3157 1444