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Smaato
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The leading global real-time advertising platform for mobile publishers and app developers.
The leading global real-time advertising platform for mobile publishers and app developers.

301 followers
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Hope to see you at the IAB Leadership Summit (Jan 29-31) in Hollywood, Florida. Smaato is proud to be an event sponsor and we'll be hosting a Town Hall session on "Maximizing Revenue in an On-Demand World". http://hubs.ly/H05TZBH0
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We recommend this AdExchanger article about server-side header bidding, with insights from several AdTech industry experts, including Smaato's SVP of Product, Garrett McGrath.
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Monetizing your app with mobile ads? Join Smaato, Neumob and AdTheorent for a live webinar at 10 AM PT tomorrow: http://hubs.ly/H05RJQl0
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Smaato's U.S. team enjoyed a wonderful holiday party at the Tonga Room in San Francisco last night. Happy holidays!
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We are pleased to announce the news that Smaato has become a mobile bidding partner with Google. Read this MediaPost article for more details.
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Smaato just announced the availability of Outstream and Rewarded video ad formats for mobile publishers and advertisers. Read this MediaPost article to learn more.
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We recommend this MediaPost article about Google's expansion of the DoubleClick Exchange Bidding beta to include mobile app partners like Smaato.
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Southeast Asia is cashing in on Singles Day (11/11) as the the biggest shopping event of the year, according to Campaign Asia-Pacific.
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Mobile advertising has surpassed desktop search as the largest online ad format in the US, climbing to 47% of digital revenue in the first half of 2016 from 30% a year earlier.
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