Australian Bank NAB recently rewarded unsuspecting shoppers for being honest.
The campaign, called ‘Honesty Shouldn’t Go Unrewarded’, was created by the team at Clemenger BBDO Melbourne for NAB’s new campaign that surrounds the notion of honesty.
The agency set up a real-time stunt in a shopping mall that rewarded honest shoppers for returning lost property.
Right after returning the goods, shoppers were surprised to see their faces appear on pop up posters, tv screens and even on the top of a cake.
Check it out here:http://bit.ly/KQDfV3
Walk [Your City] is an initiative that aims to get people to walk more – benefiting both their health and the environment.
The project was launched by Urban planner Matt Tomasulo, who decided to post signs in urban areas that stated how long it takes to get from one place to another on foot and directions on how to get there. The notes had a positive effect and encouraged residents to rediscover the joys of walking.
With the help of Kickstarter, Matt created an online ‘pedestrian empowerment tool’ that was designed for any citizen to take part in the project. The website allows users to create their own ‘guerilla wayfinding’ signs (with a QR code for more information) to export, print and install in their hometown.
A truly social project that brings real-life communities closer together.
Check it out here: http://walk-yourcity.com/
Ad agency Redpepper has developed a Facebook check-in system called ‘Facedeals’ that uses facial recognition to automatically check you into your destination as you enter.
Facedeal users will need to authorise the app through Facebook before automated check-ins can occur and after being identified by a camera, will be checked into the location on their timeline. They will also receive special deals from those businesses via text message.
The agency is currently beta testing the system at few local businesses in Nashville, USA.
Check it the video here: http://vimeo.com/47133014
Have you ever been in a situation where you want someone to call, but you don’t want them to call forever? Now there’s an app that solves that problem for you.
Burner app for iPhone allows you to create disposable numbers that expire after a week. The iPhone app lets you create as many numbers as you like, each expiring after seven days or 20 minutes of talk time, whichever comes first.
The numbers work just like a regular number and accept both voice calls and text messages. Users can also label each number with the name of whoever they gave it to and ‘burn’ these numbers at any time.
Perfect for dating, selling stuff online, short-term projects and other times when you need to be in touch but want to maintain a little privacy.
Check it out here:
Austrian city Klagenfurt doesn't have its own public library. So it's turned itself into one.
A new initiative called Project Ingeborg has placed 70 stickers equipped with QR codes and NFC chips in various locations around the town.
When users hold their smartphones up to one, it sends them the browser to a website where they can download a free literary classic via Project Gutenberg – an online library that encourages the distribution of eBooks.
In many cases, the book is relevant to the location where the user can download it. For example, Arthur Schnitzler’s The Killer can be found near the police station.
Find out more here: http://pingeb.org/
- University of California, Los Angeles1999 - 2003
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