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Jeff Axelrod
136 followers -
Always learning more.
Always learning more.

136 followers
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Google: I don't think this is what Bruce meant.

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Came across this gem on Amazon tonight.  Check the reviews and the customer questions and answers, such as:

I will keep this short and simple. I bought this darn thing to help me out because I have been doing this manually for years. I have a spreadsheet and a sharpie. When an egg comes home from the store I create a new row in the spreadsheet, then write the number on the egg. Then I place the egg in the tray and go back to the spreadsheet to update the row. So many times I forgot which egg went in which hole, until I started putting the numbers on the top of the eggs. Then a friend conveniently bought this for me.
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It's time for your first installment of Grumpy Grammar Guy. Now how are we supposed to this word correctly if Google can't even get it right? Based on the graph, there appears to be a growing epidemic of misuse.

The sample sentence included does not match the definition. Incentivize is not a synonym for motivate. It means "to provide someone with motivation," and applies to the person doing the motivating--not the receiver.

We would all do well to completely eliminate this business speak from our vocabulary. About the only place where this word could possibly be used correctly is in the context of a meeting amongst managers discussing how they can better do their jobs. And even then, it sounds less pretentious to just say "what can we do to motivate our employees?"

Next up on the backfirIng attempt to sound well educated list: "utilize."
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Saw a hummingbird in Wilmette, IL today! It almost flew into my face at the end...
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