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John-Henry Scherck
1,159 followers -
Marketing and Lead Gen Consultant
Marketing and Lead Gen Consultant

1,159 followers
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Charming little SF creature 
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"Many of the problems I see in business today can be traced back, in part, to poor quality thinking about the telos of marketing, to a short-termism that promotes sales now over value over a customer’s lifetime and to an almost complete lack of marketing morality." 
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Here's a post I just published about scraping structured mark up for competitive intelligence http://seogadget.com/scraping-schema/ - If you have any creative use cases - be sure to share them :)
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Here's one approach to scaling content gap analysis using +SEMrush - it's pretty quick and gives you a solid idea of the content you need to create in order to cover the same organic ground as your competitors
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I've always loved working with startups. They are agile, resourceful, and forwarding thinking. Because many startup products are viral by nature - they earn a ton of press. However, they don't always get links with that press.

This strategy will find all unlinked brand mentions at scale.

http://tlcseo.com/link-building-for-startups/
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New Post on TLC, give it a read and let me know what you think.
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Using the web design strategy of graceful degradation you can prospect for links at scale for giveaway widgets, here's how:
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Here's a post I wrote for +ReelSEO on how using video SEO on your landing pages can help drive revenue. 
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