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BtoBMagazine NY
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We've moved to the official BtoBMagazine Google+ page! Find us here: http://bit.ly/1aqfGSh for all the latest and greatest...

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Breaking Media relaunches former AOL b-to-b sites! http://bit.ly/1b1iLpq
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Next week's not to miss BtoB Webinar! invite your friends and fellow marketers, theyll be sure to thank you!
Mobile is no longer optional. Smart phones are ubiquitous. Everybody seems to have a tablet. With so many professionals on the road, ignoring mobile marketing would be a fatal mistake. But as b2b mar-keters dipping their toe in mobile marketing already know, the channel has its own set of unique chal-lenges.
 
Hit the Road: Best Practices for B2B Mobile Marketing will look at how top b2b marketers are meeting these challenges head on. We’ll examine how mobile email is different from regular email, what makes a successful b2b app, and what a b2b audience expects from a mobile marketing experi-ence. The webinar will also consider the power of brevity for mobile communications and how to take advantage of the geographical targeting that mobile offers.
 
Still, while mobile marketing is clearly an imperative, marketers are still faced with daunting challeng-es. How can they create a mobile strategy from whole cloth? How does one measure ROI for mobile? What kind of content works best for mobile? This webinar will answer all these questions and more.
 
Panelists:
Gunnar Klauberg
Product Marketing Manager
Adobe

Matthew Papertsian
Director of Research
SiriusDecisions

Register Here: http://bit.ly/1075fPF

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Mobile is no longer optional. Smart phones are ubiquitous. Everybody seems to have a tablet. With so many professionals on the road, ignoring mobile marketing would be a fatal mistake. But as b2b mar-keters dipping their toe in mobile marketing already know, the channel has its own set of unique chal-lenges.
 
Hit the Road: Best Practices for B2B Mobile Marketing will look at how top b2b marketers are meeting these challenges head on. We’ll examine how mobile email is different from regular email, what makes a successful b2b app, and what a b2b audience expects from a mobile marketing experi-ence. The webinar will also consider the power of brevity for mobile communications and how to take advantage of the geographical targeting that mobile offers.
 
Still, while mobile marketing is clearly an imperative, marketers are still faced with daunting challeng-es. How can they create a mobile strategy from whole cloth? How does one measure ROI for mobile? What kind of content works best for mobile? This webinar will answer all these questions and more.
 
Panelists:
Gunnar Klauberg
Product Marketing Manager
Adobe

Matthew Papertsian
Director of Research
SiriusDecisions

Register Here: http://bit.ly/1075fPF

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Mobile is no longer optional. Smart phones are ubiquitous. Everybody seems to have a tablet. With so many professionals on the road, ignoring mobile marketing would be a mistake.

Learn how to master this challenging medium at our B2B Best Practices for Mobile Marketing Webinar Thursday May 23rd at 2:00pmET

Register here: http://bit.ly/1075fPF

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Have you seen our latest social media research? "B2B Social Media Marketing: Best in Class Rise to the Top" is designed to provide senior-level marketers with a snapshot of the current state of b2b social media marketing, and insights into trends to watch for going forward.

To learn more about this report, visit http://www.btobonline.com/section/intelligencecenter
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Julie Bee, President-Chief Connector, Beesmart Social Media discuss using social media to shorten the sales cycle. read more here: http://bit.ly/103mTC1  

Microsoft learns lessons from virtual launch event
“Do we celebrate because we broke the platform for a little bit or are we upset because of it?”

http://www.btobonline.com/article/20130326/EVENT0401/303269999/microsoft-learns-lessons-from-virtual-launch-event

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Do you know someone like Matt Preschern of IBM (pictured from our 2012 Top Digital Marketer awards) who deserves recognition for great work in b2b digital marketing?

They could be one of our Top Digital Marketers for 2013 - nominate them today at http://bit.ly/XC2UYt
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Join BtoB on Twitter and Follow Us Today! We're Getting Close to our 20,000 Follower and we have some BtoB Swag for the Lucky Winner... What Are You Waiting For?!?! http://bit.ly/Nn08Wk
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