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Tamara Braunstein
Works at Ketchum Inc.
Attended University of Pittsburgh
Lives in Chicago, IL
42 followers|7,479 views
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Interesting new opportunity for brands to explore!
 
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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Tamara Braunstein

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Youth is that time of your life when you are totally empowered to do whatever you want to do. Forget about the "yeah but..." and just do it, travel young, it will change you in ways that nothing else can or will.
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Very nice
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People
Have her in circles
42 people
Dan Serwon's profile photo
Stephen Procopio's profile photo
Leslie Byford's profile photo
Ladan Nowrasteh's profile photo
Clinton Canady's profile photo
Trace Dominguez's profile photo
Work
Occupation
Public Affairs/Journalism/Media Relations
Employment
  • Ketchum Inc.
    Account Executive, 2013 - present
  • American Red Cross
    International Communications, 2011 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Links
Story
Tagline
Passionately Curious
Introduction
Seattle -> Pittsburgh -> Buenos Aires -> Washington DC -> Chicago
Education
  • University of Pittsburgh
    Spanish, International Relations, 2005 - 2009
  • American University
    Journalism, Public Affairs, 2009 - 2010
Basic Information
Gender
Female
I progressed from Light Blue through Brown belt levels with Guilianna Zamora ("Guili") and it was a really great experience -- I wish I could complete the final Black level, but I'm relocating to another city. Through the entire process she was friendly, dedicated and made an effort to get to know me and tailor my instruction to my needs. The Spanish Blackbelt website offers great resources that I continue to use on my own time.
Public - a year ago
reviewed a year ago
It seems every time I drive by this McDonalds some sort of commotion is going on involving the police or fire trucks. Despite a biker gang taking over the parking lot, I finally decided to give it a try tonight, for the sole purpose of participating the Monopoly game. I specifically asked what sizes come with the game pieces and the cashier said large, so I ordered a large fry. I didn't notice until I got home that there are no game pieces to be found anywhere with my order -- not the carton, not the bag, and not loose inside the bag. Save yourself the hassle and go to the Wendy's across the street, where the employees are always friendly and have never screwed up my order, even when it's for multiple people.
• • •
Public - 3 years ago
reviewed 3 years ago
2 reviews
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