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Yeves Perez
Works at BigBike Group
Attended Galena HS
Lives in San Diego, CA
79 followers|39,762 views
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Please tweet us your BEST ideas to improve the behavior of men in #SanDiego. Help the #gentlemen movement and use the hashtag #SDcityGents!
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Yeves Perez

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So I participated in SolarCity's 1st Twitter Chat the other day and was greatly impressed, especially with this tweet attached. What are your thoughts?
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Ok, I almost lost my mind watching this... I make Ads and create award winning promotions for a living, and this is the worst thing I ever laid my eyes on!!! Thoughts?
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Wow! I wonder if I can get that song on iTunes?
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Chad White's Pop Up is coming to La Jolla! 
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I don't know about you guys but I was terribly disappointed... flat out. This campaign is all over the place --- soft, fast, skater-ish, dark knight... And then Bambi? Really? Really!!! And then you go from "Chevy Runs Deep" (which was lame) to "Find New Roads"? Really?  This will go down in automotive history as the single ad campaign that not only went nowhere fast, but may be directly contributed to slower sales in 2013.
 
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Being artsy and abstract will not work for the Volt. It is in a unique segment that is unfamiliar to most consumers. Gm needs to cut to the chase and lead with features and benefits to dispel myths and false perceptions. 
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Yeves Perez

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My best work! 
As a thought leader in digital advertising, I'm constantly looking for hidden patterns and opportunities. I tested an idea recently with my agency’s latest case study, and I’m absolutely convinced
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I just saw this... Get Ready: Tuesday at 1pm ET, JOIN @SolarCity's 1st Twitter Chat Special Holiday Announcement [hint: it's global]! Follow the hashtag #SolarCityChat $scty $tsla

Does anyone know what it could be after just announcing Tesla batteries for storage? Thoughts?
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YES! YES! YES! Thank you Forbes for saying to the top at GM what I've believed all along which is the Volt Neeeds way better ads to move units! This is a must read article and discussion that needs to be had right now! Please join in and leave a comment!
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People
Have him in circles
79 people
Rob Peterson's profile photo
Green Power Up's profile photo
Zem Joaquin's profile photo
Ian Miller's profile photo
Work
Occupation
Entrepreneur, Eco Baron, Climate Changer
Employment
  • BigBike Group
    Creative Director, 2012 - present
  • Eco Investment Network International, Inc.
    Entrepreneur, Eco Baron, Climate Changer, 2011
  • EcoHub, Inc.
  • Terramoto Transportation, Inc.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Diego, CA
Previously
Sacramento, CA - Reno, NV - New Jersey - Mexico City, Mexico - San Jose, CA
Story
Tagline
The Real Yeves Perez is a 'world-changer' who has already made a significant impact in the San Diego region.
Introduction
Nick names: EcoConnoisseur, Chief Green Officer, and El Guapo. Named in SDNN’s top 35 under 35 green entrepreneurs, coined the phrase “the EV wars have begun", and is the former organizer of the San Diego Green Economy Meetup.  Yeves Perez is a co-founder and the former CEO of EcoHub, San Diego’s first Cleantech/ green business incubator and the co-founder of Eco Investment Club, held by Eco Investment Network International. Starting at age 14, after the loss of his grandmother to asbestos poisoning, he dedicated his career path and family focus to sustainability. He was also named in SDNN’s top 35 under 35 green entrepreneurs and is the organizer of the San Diego Green Economy Meetup. Yeves is married, lives in San Diego, CA, has a young daughter, and loves FaceBook... facebook.com/yevesperez http://twitter.com/frshprnzcleantc http://www.linkedin.com/pub/yeves-perez/5/3b0/94 BENCHMARKS & MILESTONES Selected to be the first individual and organization in San Diego County to premiere the Chevy Volt to the region at a unique public/ private event in November of 2009 and was quoted in an interview as coining the phrase “the EV wars have begun”.  Personally selected to drive community awareness for the Chevy Volt and selected to host a block party at my home during the Unplugged Tour in 2010. Selected by Executive Producer Rebecca Bamberger to be featured in the second season of her Business TV show, “Next 500”, for my leadership with EcoHub. Today, Next 500 airs on Biz Television, a national business network. As the show’s host, Rebecca continues to bring viewers up close and inside business worlds by exploring dozens of the world’s established and up and coming companies and the people who started them. Personally responsible for launching San Diego’s first Cleantech/ green business Incubator, which is documented in the San Diego Business Journal and the San Diego Union Tribune. More Recent press: Fast Company Expert Blog:http://www.fastcompany.com/1720884/reinventing-america-for-a-bright-green-future http://www.sundancechannel.com/sunfiltered/2011/01/coworking-spaces-san-diego/ http://www.signonsandiego.com/news/2011/jan/10/save-cash-business-owners-opt-share-offices/ Univision Interview: http://www.clipsyndicate.com/video/playlist/19034/2112104?title=kbnt&wpid=9228 Next 500 TV show: http://www.youtube.com/watch?v=RdcaBbVVUTs http://www.sheepless.org/magazine/shorts/ecohub-brings-new-meaning-green-building-san-diego http://sdbj.com/news/2010/jun/28/incubator-connects-clean-tech-startups-developers/ Co-chair of “CEO’s Say No on 23” and co-author of the open letter to the editors “San Diego CEOs Issue Statement Opposing Proposition 23”, a campaign to urge other CEOs to join forces for the only official CEO organized gathering in the State of California. No on Prop 23 press:  http://www.triplepundit.com/2010/10/green-jobs-or-asthma-san-diego-ceos-organize-to-defeat-prop-23/ http://www.sddt.com/Search/article.cfm?SourceCode=20101022cza Under a CEO mentorship by Robert Noble, Chairman and CEO of Envision Solar International, Inc and Yeves has appeared in every major newpaper in town. Invited to Citi Smith Barney’s Park Avenue office in 2007 to host a symposium called “the Economic State of Green Building” with Vice President of Industry Analytics, Alliances and Strategic Initiatives at McGraw-Hill Construction (MHC). Mr. Bernstein manages (MHC's) Washington, DC office, which is responsible for industry and government alliances and also manages the company's Research and Analytics division in Lexington, Massachusetts which develops and maintains the company's construction industry statistics, building stock information, and related databases. He has lead responsibility for MHC's green building initiatives, and works closely with industry executives to identify industry needs and improve performance through market research, thought leadership, and the development of strategic initiatives, special studies and services. BEST PROFESSIONAL ADVISE In 2009, I met "Innovator-In-Chief", Chip Heath, professor of Organizational Behavior in the Stanford Graduate School of Business, and best-selling author of "Made to Stick: Why Some Ideas Survive and Others Die". His advise for me, "Keep up your good work!"
Education
  • Galena HS
Basic Information
Gender
Male
Other names
EcoConnoisseur, Chief Green Officer, El Guapo, Fresh Prince of Cleantech
Yeves Perez's +1's are the things they like, agree with, or want to recommend.
Case Study - Why Twitter Chats Are Good For Social #CustServ and Digital...
www.linkedin.com

As a thought leader in digital advertising, I'm constantly looking for hidden patterns and opportunities. I tested an idea recently with my

Yeves Perez: What's Next?: An Open Letter to @USGBC: Do Not Steal #Green...
yevesperez.blogspot.com

Although you may think that San Diego is a city of passive aggressive beach bums, we will simply not overlook your attempt to stifle our lon

Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. - The ...
www.andynewbom.com

10 years ago if someone told you that you would be able to hold a super computer in your hand that contained, not only most of the informati

SolarCity brings power to schools in developing regions
www.greenbiz.com

By creating a foundation, SolarCity plans to bring light to rural villages outside the U.S. with solar and back-up battery systems.

SolarCity Pledges Solar For Schools
www.forbes.com

The idea that existing schools can save money by installing solar systems isn't anything new. But solar technologies could potentially be ev

Chevy Modifies Volt to Improve Emissions, Boost Sales
blogs.wsj.com

General Motors Co. is revamping its Chevrolet Volt plug-in electric vehicle to meet California emissions requirements, aiming to juice sales

Press | EcoHub, Inc.
www.ecohubinc.com

Click below to view our recent press coverage: To save cash, business owners opt to share offices San Diego County landlords offer 'coworkin

The Chief Green Officer Addresses Comments By Sprint CEO, Dan Hesse and ...
www.youtube.com

Chief Green Officer vlog post for August 20th - Yeves Perez takes a moment to address the recent comments made by Sprint Nextel CEO, Dan Hes

the 'EV Wars' have started!
www.youtube.com

Yeves Perez of the Eco Investment Club welcomes the all new Chevy Volt to the November Eco Investment Club meeting

the real yeves perez | Tumblr
www.tumblr.com

“I'm liable to be go Michael Take your pick, Jackson, Tyson, Jordan, Game 6”. —, Jay-Z. #yeves perez #San Diego #quote #fresh advice. Lo

StartupCircle - Events
www.startupcircle.com

What We Do Startup Circle is a San Diego based Entrepreneur community that focuses on the entrepreneur at the proof of concept stage. Our c

Chevy Volt Facebook group: We love our safe cars
www.green.autoblog.com

Consumer Reports found that the Chevy Volt is wildly popular among it owners. All sorts of groups say that the plug-in car is likely not the

Don't Call It My Comeback. Prix Fixe Baja Mediterranean Was Inevitable.
us6.campaign-archive.com

No Choice. Chef Serves. You Eat. Baja Mediterranean is a real movement without question. Chef Chad White is a food artist with a new brush,

Twitter / YEVES PEREZ: I dare to say #SanDiego Co ...
twitter.com

I dare to say #SanDiego County is at the precipice of showing the highest demand for 2012 #ChevyVolt (techies+highest gas+HOV+better ads)!

Twitter / YEVES PEREZ: If #Sandiego has the most ...
twitter.com

If #Sandiego has the most electric cars on US roads per capita, now we should have the most #EV drivers thx 2 @car2gosandiego 's 6k membrs.

Twitter / YEVES PEREZ: @JenGranholm Chevy Volt Fa ...
twitter.com

@JenGranholm Chevy Volt Facebook group: We love our safe cars http://t.co/58JxpzkA Please RT! #EV

Twitter / YEVES PEREZ: @AutoblogGreen Chevy Volt ...
twitter.com

@AutoblogGreen Chevy Volt Facebook group: We love our safe cars http://t.co/58JxpzkA Please RT! #EV

AAA Chooses Chevy Volt as a Top Commuter Car | PluginCars.com
www.plugincars.com

AAA today announced that the Chevrolet Volt is among the best commuter vehicles in the United States. Experts from the membership-based trav

Memo To McCann, Mahoney: Come Up With Better Volt Ads - Forbes
www.forbes.com

Now that the other shoe has dropped for Chevy advertising -- the end of its relationship with Goodby Silverstein, not long after the brand s