In this series of free videos & Richard Appleton share their thoughts, tips & tricks on how to think about influence and how to build Influencer Marketing into your campaigns. Enjoy!
- eschermandigital PR/marketing consultant, present
- Brodeur Worldwide, GCI London
Parkshot House, 5 Kew Road, Richmond TW9 2PR
*7th most influential person in social media and digital marketing in the UK"
New Media Age Top 100 Social Influence chart: September 2011*
I am an Approved Trainer in social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
I also hold the Google Analytics Individual Qualification.
I've spent 25 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.
According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks).
In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).
Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK (http://escherman.wordpress.com).
My latest venture - escherman - combines powerful digital marketing techniques such SEO and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.
Clients include Financial Services Authority (FSA), Zendesk, Art Fund, DEFRA, Oracle, Cloud Engines, Managemycomplaints.com, SaaS-IT, ArmstrongAdams and Catalyst2.
We've also carried out successful projects for Telehouse Europe, Moore Stephens, Smartpoint Software and MeetingSense.
Digital PR, online PR, analytics, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.
- University of EdinburghPhiliosophy, 1981 - 1985