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Andrew Smith
Works at escherman
Attended University of Edinburgh
Lives in Richmond, Surrey, UK
601 followers|53,386 views
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Evening Standard's Anthony Hilton says honeymoon period is over for social media - "the industry is beginning to grow up"
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Andrew Smith

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Interesting comparison of display advertising and editorial content
 
How Editorial Content Can Fuel Big Data Insights
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Andrew Smith

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Great news.! New book is No 1 in hot new releases for PR books on Amazon - on per-orders alone
 
'Share This Too' is No 1 in hot new releases for PR books on Amazon.
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'The Ultimate Guide to Influence Marketing' - influence marketing was big in 2013 & will be huge in 2014!
In this series of free videos +Philip Sheldrake +Andrew Smith +Pete Wailes  & Richard Appleton share their thoughts, tips & tricks on how to think about influence and how to build Influencer Marketing into your campaigns. Enjoy!
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Andrew Smith

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weird huh? 
And also what i been hearing.
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People
In his circles
962 people
Have him in circles
601 people
Daljit Bhurji's profile photo
Charles McLellan's profile photo
Philip Sheldrake's profile photo
Felix Escribano's profile photo
Work
Occupation
digital PR/marketing consultant
Employment
  • escherman
    digital PR/marketing consultant, present
  • Brodeur Worldwide, GCI London
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Richmond, Surrey, UK
Contact Information
Work
Phone
02083348095
Email
Address
Parkshot House, 5 Kew Road, Richmond TW9 2PR
Story
Introduction

*7th most influential person in social media and digital marketing in the UK" 

New Media Age Top 100 Social Influence chart: September 2011* 


I am an Approved Trainer in social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). 

I also hold the Google Analytics Individual Qualification.

I've spent 25 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.

According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks). 

In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).

Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK (http://escherman.wordpress.com).

My latest venture - escherman - combines powerful digital marketing techniques such SEO and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.

Clients include Financial Services Authority (FSA), Zendesk, Art Fund, DEFRA, Oracle, Cloud Engines, Managemycomplaints.com, SaaS-IT, ArmstrongAdams and Catalyst2. 

We've also carried out successful projects for Telehouse Europe, Moore Stephens, Smartpoint Software and MeetingSense.

Specialties

Digital PR, online PR, analytics, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.

Education
  • University of Edinburgh
    Philiosophy, 1981 - 1985
Basic Information
Gender
Male
Other names
andismit