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ADworld Experience
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Il mio ultimo post pubblicat da +State of Digital su come creare una struttura di campagne efficaci su #AdWords   (con un esempio pratico preso dal mondo fashion).
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Setting the structure of an AdWords account can be tricky. Here is an example for the clothing industry which could give you more than one practical hint.
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Results in #AdWords ads testing & preview tool can now be shared with others http://searchengineland.com/google-adwords-ad-preview-tool-share-this-result-254798 #ppc
Quickly let others see how ads appear in the search results.
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How to build a powerful product title for #AdWords Shopping campaigns http://www.ppchero.com/whats-in-a-name-building-powerful-product-titles-for-ecommerce/ #ppc
Over the years, we've tested a variety of different product title alterations in hopes of finding the perfect title. Did we? Yes, and no. The fact of the matter
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#AdWords will start reporting null Quality Scores for keywords lacking enough impressions starting from 9/12 https://plus.google.com/+GoogleAds/posts/6q25fn3ZLbW #ppc
Providing more transparent Quality Score reporting Quality Scores https://goo.gl/ia3PFH provide an estimate of the quality of your ads and are related to… - AdWords - Google+
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Have them in circles
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ADworld Experience

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#Bing Ads Editor now supports custom ad copy for native ads on MSN.com http://searchengineland.com/bing-ads-custom-native-ad-copy-257183 #ppc
Bing's latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be s
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Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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#AdWords displaying accounts' search "health Scores" in the opportunities tab https://www.seroundtable.com/google-adwords-account-health-score-for-search-22563.html #ppc
Google AdWords has this opportunities tab that shows advertisers suggestions on how to improve their campaigns. Google is beta testing a new feature there named
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55% of searchers don’t know which links in the SERPs are PPC ads, according to a new survey. I covered this topic back in April, using data from an Ofcom report which found that up to 50% of users shown a SERP screenshot could not identify paid ads. The article also mentioned data from Varn, which found that, of the 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: The survey above is from ...
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Have them in circles
551 people
Eugenio La Mesa's profile photo
Luca Bove's profile photo
Marco Pedota's profile photo
Annette Browning's profile photo
Carlo Di Somma's profile photo
Matteo Risaliti's profile photo
Giovanni Lacqua's profile photo
Monica Giovine's profile photo
Giovanni Pirri's profile photo
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Success cases by the best Adwords advertisers
Introduction
I casi di successo dei migliori inserzionisti Adwords in una giornata di formazione "sul campo" a Bologna in primavera.

One of the largest AdWords events in Europe about real success PPC case histories by the best international advertisers held every year in April in Bologna (Italy) and wordly via on line webinar.