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#AdWords will show Google+ My Business pages reviews directly in ads via local extensions
http://www.thesempost.com/show-google-my-business-ratings-in-google-adwords-ads/
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. …
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Let's give a chance to Analytics demographic profiling within GDN in #AdWords http://3qdigital.com/google/find-your-target-audience-using-google-analytics/
Not sure about your target audience? Use Google Analytics to help!
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5 minutes preview of #AdWords Bid Management Tools Benchmark by +Lauryan Feijen (Quality & Learning team leader in iProspect NL). 

In this video he shows all the pros and cons of the most important automation systems for managing AdWords campaigns produced by third parties.

It is a systematic comparison of all the major features of the most widespread systems on the market ( +DoubleClick, +Kenshoo+Acquisio, Adobe Media Optimizer, +marinsoftware and +IgnitionOne). This benchmark was really part of the selection process made in iProspect (one of the largest European SEM Agencies) to select their own tools to manage campaigns for their clients.

Lauryan Feijen
He has been working for Netsociety (the leading SEM agency in the Netherlands) since 2009 and after the acquisition by iProspect he became part of the “Quality & Learning” team, which is responsible for educating all new employees and improving best performances adoption among the 35 PPC professionals now working for the agency. Specialized in software development and data analysis, Lauryan in 2014 began writing for important SEA blogs and speaking at major international events.
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Better click quality on display ads improves the user and advertiser experience

Even as smartphone and tablet screen sizes get bigger, it can be hard for our fingers to keep up. It’s still so easy to click when you mean to swipe or to tap on a link or ad you didn’t mean to. When it comes to mobile ad clicks across networks, recent third party studies estimate that up to 50% of clicks are accidental. For advertisers, this can artificially inflate clickthrough rates and increase costs.

As we continue to enhance our display ad formats to make them more engaging, we also strive to maximize click quality. In 2012, we introduced confirmed clicks [http://goo.gl/fQK9f] on banner ads to prompt users to verify that they actually meant to click on an ad. Over the past year, we’ve expanded on those efforts to provide greater automation and require less work from users. Now, to make the experience even more seamless, we’re automatically blocking ad clicks in several instances that frequently lead to accidental clicks. Here are three new updates we’ve made:

1. Blocking clicks that happen close to the image edge: On mobile image ads, we’ve identified the image border as an area prone to accidental clicks when users are trying to click or scroll to adjacent content. Now, they must click on a more central part of the image to navigate to an advertiser’s website or app.
2. Blocking clicks on the app icon: On in-app interstitial ads, users will no longer be able to click on the app icon of an install ad given its proximity to the ad close button. Instead, users must click on the call-to-action button to visit an app store page and install the app.
3. Adding a clickability delay: Ads will only become clickable after they’ve been onscreen for a short period of time. This gives users enough time to examine the content of an ad and helps eliminate accidental clicks from users who didn’t expect to see an ad.


A better experience for both users and advertisers

These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page. They also benefit advertisers by reducing costs from accidental clicks and improving conversion rates. To date, we’ve seen a 15% average conversion rate lift on display ads by driving more qualified clicks with these updates.

In the long run, advertisers can further improve performance by re-investing spend saved from accidental clicks back into their display campaigns. To learn more about display campaigns and ad formats, visit our Help Center [https://goo.gl/93acg] and read more on best practices [https://goo.gl/TW3YRk].

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Psicopatologia delle conversioni #AdWords e tecniche di persuasione, un gustoso recap di Rossella @rosserva Cenini http://www.rosserva.it/psicopatologia-delle-conversioni/
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*Location extensions can now show ratings from local Google My Business listings *

Last year we made it easier to manage location extensions by automatically linking your Google My Business location information to your AdWords accounts (http://goo.gl/e8Mnby).  Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. People increasingly rely on the opinions and experiences of others to help make decisions like which pizza parlor to visit, where to get your tires rotated or which dentist to make an appointment with. Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.   To showcase your Google My Business reviews in your ads, make sure to have location extensions enabled in your account. Learn more (https://goo.gl/zuUWZt) 
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Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors' past activity on your website. Now you can leverage more than 200 Google Analytics dimensions and metrics to create and activate your audiences for remarketing, then use those audiences to ...
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Diamo uno scopo ai cookie di profilazione di Analytics con le campagne display #AdWords http://3qdigital.com/google/find-your-target-audience-using-google-analytics/
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Not sure about your target audience? Use Google Analytics to help!
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Anteprima 5 min "Bidding tool #AdWords  messi a confronto" dall'intervento di +Angela Venturin ad ADworld Experience 2015.

Quali sono i principali sistemi di gestione delle campagne e di automazione dei bid di terze parti, quando sono utili, quali scegliere e perché?

In questo video Angela Venturin (Moca Interactive) ci mostra gli esiti del confronto tra vari sistemi di gestione & automazione delle campagne realizzati da terze parti.

Il caso si basa sulla ricerca di un bidding tool effettivamente realizzata da Moca e mette in mostra i pro e i contro di tutte le principali soluzioni presenti sul mercato ( Acquisio, Bgenius, Doubleclick Digital Marketing, Intelliad, Kenshoo e Marin Software). In sostanza, quando, come e perchè utilizzare uno di questi sistemi.

Angela Venturin
Dopo la laurea, perseguendo l’obiettivo di trovare un lavoro che non sembrasse un lavoro, si è occupata di SEO, per poi buttarsi nello stimolante mondo dell’advertising online. Entra in MOCA nel 2010 (anno della Certificazione come Google Partner) occupandosi esclusivamente di advertising online. Un cambio di politica commerciale dell’agenzia la mette oggi nelle condizioni di utilizzare questi canali con orientamento ai risultati (CPA, lead generation) e spaziando anche su attività collaterali (conversion rate optimization).
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Some interesting #AdWords Gmail Sponsored Promotion tips & tricks http://3qdigital.com/google/optimize-gmail-sponsored-promotions/ by Ryan Fiore via @3QDigital
Looking for advanced Gmail Sponsored Promotion tips for optimizing your GSP campaign? 3Q Digital shares how to embed YouTube codes within your GSP creative!
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Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords' Website Call Conversion Tracking for almost a year now. Read on for his tips and insights.
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Success cases by the best Adwords advertisers
Introduction
I casi di successo dei migliori inserzionisti Adwords in una giornata di formazione "sul campo" a Bologna in primavera.

One of the largest AdWords events in Europe about real success PPC case histories by the best international advertisers held every year in April in Bologna (Italy) and wordly via on line webinar.