Manage your search audience lists with the power of AdWords scripts.
Managing your remarketing lists for search ads and Customer Match lists at scale can be a challenge. To make it easier for you to implement and optimize these lists, you can now use AdWords scripts to change search audience bid modifiers and list associations.
AdWords scripts (http://goo.gl/vwcvMn
) let you make automated changes that can help to manage bids, ads, and campaign settings across your entire account. Scripts are flexible, customizable, and can be tailor-made to assist with common tasks unique to your campaigns.
For example, you can now create a script that periodically adjusts your remarketing lists for search ads (RLSA) (https://goo.gl/2JJhC3
) audience bids based on recent cost and conversion data. You could also make scripts that apply your top Customer Match (http://goo.gl/C0fq0J
) audiences to any search ad groups that don't have them applied yet. Learn more: https://goo.gl/5IQJ18