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#Twitter Introduces Website Conversions Objective (for US advertisers) http://www.adweek.com/socialtimes/twitter-website-conversions-objective/645446
With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective.
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Enhanced #AdWords RLSA with cross-device tracking, longer cookies (up to 540 days) & campaign level lists https://adwords.googleblog.com/2016/09/search-audience-ad-innovations-see.html #ppc
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Branding in TV e YT, estensioni locali con visite in negozio e remarketing cross-device display in italiano http://adwords-it.googleblog.com/2016/09/chiudere-il-cerchio-innovazioni.html #AdWords
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Concerned about inflating their paid search click costs, some advertisers may be hesitant to set a brand keyword bid much higher than the average cost per click they pay. This difference between max bid and CPC is often referred to as bid headroom, and we conducted a test to see if it really does lead to higher costs for top position ads.
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What you didn't know about #AdWords Quality Score http://searchengineland.com/didnt-know-recent-quality-score-changes-259559 another excellent post by Frederick @siliconvallaeys #ppc
Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
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With keyword CPCs and competition rising in a lot of industries, it can be hard to compete on relevant but expensive non-branded keywords. There’s a lot of potential around these terms given how much traffic they generally receive, but it’s easy to get priced out of the space. Following are 6 tips on how to …
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L'agenda di SMXL (SMX+Emetrics) è quasi pronta e lo sconto early bird sta per scadere...
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Lo sconto early bird per +SMXL Milan (SMX+Emetrics) il 7-8-9/11 sta per scadere.
Quest'anno i chairman delle varie sezioni siamo io (Emetrics), +Sante J. Achille (#SEO e #PPC) e +Massimo Burgio (#SMM)
In Emetrics ci sarà una sessione sulle #Analytics e una sulla #CRO
http://www.smxl.it
Approfittanevesene...
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Il 7-8-9 novembre 2016 il marketing digitale diventa eXtraLarge a MiCo Milano Congressi con SMXL Milan 2016: search marketing, social media marketing + analytics versione XL.
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Manage your search audience lists with the power of AdWords scripts.

Managing your remarketing lists for search ads and Customer Match lists at scale can be a challenge. To make it easier for you to implement and optimize these lists, you can now use AdWords scripts to change search audience bid modifiers and list associations.

AdWords scripts (http://goo.gl/vwcvMn) let you make automated changes that can help to manage bids, ads, and campaign settings across your entire account. Scripts are flexible, customizable, and can be tailor-made to assist with common tasks unique to your campaigns.

For example, you can now create a script that periodically adjusts your remarketing lists for search ads (RLSA) (https://goo.gl/2JJhC3) audience bids based on recent cost and conversion data. You could also make scripts that apply your top Customer Match (http://goo.gl/C0fq0J) audiences to any search ad groups that don't have them applied yet. Learn more: https://goo.gl/5IQJ18
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Success cases by the best Adwords advertisers
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I casi di successo dei migliori inserzionisti Adwords in una giornata di formazione "sul campo" a Bologna in primavera.

One of the largest AdWords events in Europe about real success PPC case histories by the best international advertisers held every year in April in Bologna (Italy) and wordly via on line webinar.
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