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Adeniyi Salau
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crmnigeria
crmnigeria

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OBJECTIVE OF THIS STUDY At the end of this lesson, readers should be able to: Define Analytical CRM Discuss some of the key areas where analytical CRM can be deployed in an organisation. There are some key areas that analytical CRM can be used in any organi...
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Examining CRM Analytics in a CCE
CRM ANALYTICS OBJECTIVE OF THIS ARTICLE In this lesson, we will be looking at: Shat CRM Analytics is Benefits from CRM Analytics INTRODUCTION We already know that CRM is in case you have forgotten to get a copy of series one of this book.  But when we talk ...
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Examining model building and analysis in CRM
MODEL BUILDING AND ANALYSIS OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to: Scores are a numerical value that you attach to each customer’s data in ascertaining what they are likely to do now or in the future. A high value s...
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Examining teradata industry CRM
TERADATA INDUSTRY CRM In this article, we want to look at Teradata Industry CRM.Teradata approach to CRM.  This approach can be divided into five, which are Analysis tools, Modeling tools, Personalization components, Communication tools, Optimization tools ...
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Requirements from an analytical CRM applications
One thing you should know from the onset is that a true test of an analytical CRM application is its ability to deliver information in real time (24 hours). Analytical CRM always for dynamic scoring using in session data from various touch points or communi...
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Examining customer centric data mining
CUSTOMER CENTRIC DATA MINING DEFINITION OBJECTIVE OF THIS STUDY At the end of this lesson, readers should be able to: Define Data Mining State its benefits Discuss its components. Customer-centric Data Mining is a collection of techniques and methods that e...
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Examining CRM data warehouse
OBJECTIVE OF THIS ARTICLE At the end of this article, readers should be able to: Define Data warehouse Explain what customers – centric data repository is Explain the types of data warehouse Some key project tasks that are associated with the data warehouse...
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Examining CRM Intelligence management cycle
CRM INTELLIGENCE MANAGEMENT CYCLE OBJECTIVES OF THIS ARTICLE At the end of this lesson, readers should be able to: Define CRM intelligence management Cycle Identify the four steps in the CRM intelligence Management cycle Benefits of Analysis in CRM Measurem...
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The customer intelligence cycle in CRM
CUSTOMER INTELLIGENCE CYCLE Objective At the end of this chapter, readers should be able to: Discuss the four steps in customer Intelligence cycle. Discuss the critical components of customer-centric strategies. Discuss the personalization and Data transfor...
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Examining analytical cycle for CRM
OBJECTIVE OF THIS CHAPTER At the end of this chapter, readers should be able to: ·         Define Analytical CRM ·         Explain how Analytical CRM is used to analyze and segment customers. ·         Explain the roles of Justifying, Planning, Drive and Me...
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