How To Sell – Without Selling
I’m not a good salesman. I’m really not. There are many others in my company who can do a much better job of convincing hesitant prospects to sign on the dotted line.
The good news is that I don’t need to “sell” that hard. Prospective clients who have read my informative articles or reports already know that they need help, like me, and want me to help them. I’ve subtly gained entry into their hallowed “private circle of trust”, and so business becomes different from a classical “buy-sell” scenario.
I’m good at relationship building. I’m good at my work, as an expert in SEO. I’m empathic and care about my clients. All of this is communicated through my free work and content. That is often enough to land a good deal. Because they begin from a position of trust, these client relationships get better results, and are also more enjoyable.
Give, and you will receive.#Culture #Management #Leadership #Sales #Marketing #SEO #Blogging #Writing #PersonalBranding #SEOnomics #Ledelse