Don't underestimate the power of the "+1" button. Google is betting the bank on this one, and has (or will be) baked it into every aspect of Google. Not just Google+.

It's about amplification. Through this little button, your publishing business sits at the center of a giant network of endorsements. And those endorsements -- all of them are surfaced to the relevant audience at the right time.

It's key. Install it. Everywhere.#gplusbiz
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