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Evo Terra
1,542,476 followers -
Disruptive, science-minded beer drinker now living the digital nomad lifestyle!
Disruptive, science-minded beer drinker now living the digital nomad lifestyle!

1,542,476 followers
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Spoiler: Paying someone to "SEO" your existing podcast's content isn't the solution to getting more attention from Google.

If you really want Google to pay attention to your podcast's content (which means including your podcast's episodes in relevant searches), you have to change your mindset and involve Google earlier in the process.

This isn't an episode about SEO. Rather, it's an episode to get you think like a person who does SEO strategy. Yes, it is possible for you to create content in a format and style you want that still resonates with Google. But it's very hard to do that -- if not impossible -- after the content has already been created.
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Modern medicine makes it easy for many to deal with chronic problems with acute solutions. "Take two of these" really does work in many cases. At least temporarily.

There's a parallel in podcasting, where one of the biggest chronic problems is listener growth. And many of the reported solutions aren't all that lasting.

In this short episode, I'll get into three commonly-used methods of getting more attention to you or your show:

Getting a big name guest on your show
Being a guest on a show larger than yours
Upping your social media/promotional output
Don't get me wrong. All of these are very good tactics to spur audience growth.

But just like paracetamol won't correct the fundamental problems with the musculoskeletal structure of my back, getting lots of clicks on a fundamentally flawed podcast -- quality, content, or site structure -- will only lead to temporary spikes in activity.
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