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Alexander Gut
Search Engine Advertising Specialist & Freelance Online Marketing Consultant
Search Engine Advertising Specialist & Freelance Online Marketing Consultant
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Mal wieder ein Blogartikel - sehr konkreter Workflow, wie man mit Hilfe der kostenlosen, aber sehr mächtigen Google SearchConsole prima Keywords ermitteln kann, über die man nachdenken sollte - und dann natürlich Artikel verbessern oder schreiben ... https://www.tagseoblog.de/seo-fuer-nischenseiten-workflow-beispiel-kostenlos 

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Follow these steps​ to help deliver on your AdWords marketing objectives and, ultimately, get in front of today’s constantly connected shoppers. https://goo.gl/b9c1C2​​ #AdWordsBestPractices
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With Smart display campaigns, you can use the power of Google’s machine learning to reach customers more easily: https://goo.gl/I1KBXD

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How to Automate Google Analytics Reporting in Google Sheets
#measure #analytics

"In this blog post, I will show you how to automate Google Analytics reporting in Google Sheets from start to finish in a three-step process."

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Data-driven attribution delivers better results than last-click

People tend to click on multiple ads before converting. This process makes it challenging to assign the proper credit where it’s due. Last-click attribution, the default choice in AdWords, ignores everything except for the final, “buy the exact product I already know I want” ad click.

Data-driven attribution (DDA) uses Google’s machine learning technology to determine how much credit to assign to each click in the user journey. DDA was introduced to AdWords back in May 2016, and since then, we’ve been studying how it affects performance. A recent analysis of hundreds of advertisers using DDA revealed that performance improved when compared to last-click attribution.

For Search, data-driven is now the recommended model for all eligible advertisers. It is a better way to measure and optimize performance.

Read more: https://goo.gl/lbrDLC
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Quick Tip: Learn how to use Workspaces in Google Tag Manager

The latest in our implementation training path series features GTM workspaces.

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The New Google Analytics Home: Know Your Data
#measure #analytics

"Today we're introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users."

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