This was a very poor Lyoness presentation. All a free Lyoness membership does is motivate shoppers to spend money they are already spending BUT with Lyoness merchants. ALL MONEY comes from the member merchants. This program allows anyone that wants to be a business builder to share in all the shopping done by Lyoness members. There are no membership fees, No monthly purchase requirements and No Lyoness products, The product is "shopping" as we all do every day. Lyoness is really simple and is now in over 40 countries around the world. There is no top or bottom because as a Lyoness business builder you get paid from everyone's shopping.