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Guy Golan
190 followers -
Professor Guy J. Golan
Professor Guy J. Golan

190 followers
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In the introduction to the special of the American Behavioral Scientist, Wojdynski & Golan (2016) defined Native Advertising as: "the practice by which a marketer borrows from the credibility
of a content publisher by presenting paid content with a format and location that matches the publisher’s original content." We welcome media scholars to adapt, refine, redefine, or alter this definition as we collectively attempt to understand how native is changing journalism and mass communication scholarship. +Advertising Age +AEJMC

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In my latest @HuffingtonPost column, I argue for centrist politics and a bipartisan approach to governance. Read "Who Can Save the GOP from Itself?"

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"We define social mediators as the entities that mediate the relations between an organization and its publics through social media and regard mediated public relations as communicative relationships and interactions with key social mediators that influence the relationship between an organization and its publics." Journal of Public Relations Research

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