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Katherine Gancarz
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Find out everything Katherine Gear has been up to: www.aboutme.com/katgear
Find out everything Katherine Gear has been up to: www.aboutme.com/katgear

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Earned vs. Owned vs. Paid Channels
What scares me about earned vs. owned vs. paid media? A few things. Let me break it down by channel for you, where I’ll also list off a few positives for the channels as well, but lately I feel I’ve seen a shift and it’s only about to get WORSE.  EARNED: Th...

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The Instagram Algorithm Debacle
Anyone who is an instagram user (or instagram marketer) realized last week the channel went a bit crazy. Instagram's algorithm was announced, and just like that bloggers, whose livelihood felt threatened, and brands, who just started investing in the channe...

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What do I think about snapchat? I actually see it as quite useful... here's why. http://katgear.blogspot.com/2016/03/the-reasons-i-finally-joined-and-enjoysnapchat.html

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The Reasons I Finally Joined (And Enjoy) Snapchat
I don't know about you, but I'm big into social media, but have been wary about Snapchat until now. Why, you ask? Because of course, at first, you hear the negative connotations associated with it, you don't understand the point, you have zero friends when ...

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#yes  

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Why Social Media Is A Great Tool For Travel
I've been meaning to write the post for awhile & will add on Instagram for that matter. Why are these tools so great when traveling? Let me tell you several great reasons.  Pre-travel research  has been made much more interactive. When googling certain plac...

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2016 Digital & Social Media Predictions
It's time for my yearly digital predictions, and 2016 is no exception. I've loved seeing the digital marketing field continue to advance & make big moves the past few years and appreciate how many people have embraced digital channels over traditional ones....

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How To Use Visual Content To Your Advantage
For those of you who've followed my blog over the past few years, you'll know that not only have I grown up in the digital era, but I've been working in it since before I started this blog. I've seen social media channels come and go, I've seen email market...

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2015 Digital Predictions Update
Earlier in the year I wrote a post about the most important digital trends I see shaping multiple industries. I followed that up mid-year with some thoughts on my Linkedin Page about what predictions are taking shape, how much they are controlling many indu...
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