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MDM Digital Group
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OBTAINING THE IDEAL DENTAL CONTENT WRITER

As we have mentioned many times before, the importance of a great, dental content writer aids your text for SEO, social media and the “story telling” aspect of your business online. This is paramount for marketing and relevance. If there is no planned-out content, keyword research, conclusive strategy or company goals it is time to take that progressive step.
Finding the right dental content marketing specialist, or writer, like any master of their craft, is damn hard to find in life. It takes much research on your behalf.
We’ve tried to help resolve this pain-staking process by concluded some steps below:

ASSESS THE SKILL SET OF THE MARKETER
Have a look at the specialists previous work and quiz them on what they can do for your marketing and content specifically. During consultation with you or your team they should have done some market research, explained how you will rise above the market with your content, how your content will be different, and the approach they will take, the story they will tell and/or the imagery they will use to accompany this.

IF YOU PLACE A JOB AD
If you place an advertisement seeking a content marketer make sure you portray a thing or two about the field. This will cut out the dummies. It wont hurt if you know a thing or two about your market and needs either (even though this is their job, it’ll show you cannot be fooled).
Ensure the advertisement is not monotonous and dull as it’ll scare off the enthusiastic, sought after creative.

CHOOSE YOUR APPLICANTS
On meeting with your content marketer, hand pick them yourself. Obviously they must’ve met your standards, criteria and shown enthusiasm towards the job at task. But they’ll also feel special as they’ve been chosen for the job and this little confidence booster is great foot to start off working on; psychology at its best!

BE INQUISITIVE
Don’t hold back on asking the content marketing specialist certain questions that may give you a better understanding of how things are going to pan out. These may include:
“What digital and social media outlets will you use?”
“How do you measure the effectiveness of your content?”
“Would you ever post controversial material that could put the company in jeopardy?”

TEST THEM
Don’t be afraid to set a task for your applicants. The extent and detail at which they go to will determine which are serious about the job!

http://buff.ly/2m5jvum
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As you guys may remember, one of our recent clients had partaken in a photo-shoot for their medical website. Well the results are in and we're very pleased! What do you think??
With this medical doctor, his speciality is Geriatric medicine, therefore a warm, welcoming feel must be achieved.
With our experience and attention to detail we realise that every client is DIFFERENT.
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And every business must portray a certain image; the photography must therefore accompany this vibe. Here are points on how photography aids business:
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PERSONAL FEEL
Photography gives that personal touch to a business. The client immediately feels like they....READ MORE: http://buff.ly/2luEeb1
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#MDM #Medical #Dental #medicaldoctor #Marketing #healthcaremarketing #dentalmarketing #medicalmarketing #dentalimplants #healthcaredesign #photography #branding #brandingagency
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CONTENT MARKETING PLAN
Creating a solid brand is a necessity to effective marketing. Sometimes creating this brand requires a story and online this can be achieved by informative articles or posts.
This content must be strategically thought out to yield the greatest interaction, interest and ultimately, brand interest.

SET A GOAL
Long time business success requires goals over 3 months, 6 months, 1 year and two years. Goals are targets for success over a time frame! They keep a business on its toes. Aim for around one relevant article and three social posts per week!

WHATS THE PURPOSE OF YOUR CONTENT?
Ensure you never lose site of your business ideology when creating content. Ask yourself if your content is relevant!
Remember that the purpose of your content is to drive sales without being a blatent sales pitch.

CURRENT TOPICAL
There is evergreen content, which is known knowledge and is always current, however, ensure...READ MORE: http://buff.ly/2lnHbGP
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Our new website is now live! What you folks think?
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WEB DESIGN WITH GREAT UX
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Savvy design skills and years of experience do not always lead to great UX design. In fact, it ultimately boils down to a much simpler approach:
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1) Taking yourself out of the fast paced digital world and your reassurance from the points previously made.
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2) Submersing yourself in the mind of the customers.
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3) Being attentive to the client.
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Communication is a basic human expression but listening is much more than that! It requires analysis of tone of voice, focus on certain topics more than others and body language. As well as this, humans tend to lose attention quickly which further limits listening meaning we’re doing a lot of hearing, but not a whole lot of listening.
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HOW TO RESOLVE
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Actively listen! As Julian Treasure exclaims; there is an effective framework called the RASA—Receive, Appreciate, Summarize, Ask method.
Many other designers, including us at MDM, find that this approach of submersing yourself into the task at hand is the most effective!
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4 STEPS OF RASA
RECEIVE
AKA paying attention! Be open, curious, analytical, receptive even if the process is sometimes frustrating.
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APPRECIATE
Great listening means showing appreciation through encouraging sounds or gestures to show that you’re engaged and present.
Feedback is essential in our industry - the more engaged and appreciative you are with your user, the more elaborate the client will be.
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SUMMARIZE
When you take the time to summarize and reflect key ideas back to the other person, it shows them that you’ve fully understood!
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ASK
Be mindful and inquisitive! Ask questions that drive the conversation deeper. This is where the importance of thorough listening comes in. And asking the right questions can give you insights to your users that will help you solve their problems.
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hello@medicaldentalmarketing.co.uk
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GOOGLE’S EXPANDED TEXT AD’S FOR BUSINESS
This has created a lot of excitement amongst SEO and PPC specialists as well as new businesses that are looking for valued exposure via payed-advertising. PPC can be daunting for start-ups on a low budget as they know it’s almost essential to become instantly visible online in order to increase leads but are unaware of costs and implications.
PPC relies on extensive keyword research and is risky in the hands of the inexperienced, wrong individual. However, with the right specialist is truly transforms your online visibility, increases brand awareness, leads and potentials conversions.
Contact:hello@medicaldentalmarketing.co.uk
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Too often we see businesses lose their way and fall out of touch with both their brand and customers. Businesses can avoid making a brand refresh for a certain period of time but soon become confronted with the cold, hard stats of dwindling numbers, clients and traffic. This is usually when we get a call!
Refreshing a brand is not merely a design issue. It takes many long hours analysing your brand awareness, your customer, your market and tech outlets yet always referring back to your core business values (but not getting stuck in the past).
The picture shows a client of our (medical doctor).
Contact: hello@medicaldentalmarketing.co.uk for brand & web design..
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WHY YOUR WEBSITE IS NOT GETTING THE DESIRED CONVERSIONS
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LACK OF IMAGE & VIDEO
Research has proven that high quality relative images attract interaction considerably more than text. People are visual creatures who tend to “browse” the internet and are educated via video! You have to meet these criteria with your web design!
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HIGH BOUNCE RATES
When a visitor comes to your site and leaves after viewing one page. This equates to less leads and ultimately conversions. This could be due to poor web design, badly placed call to actions.
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TOO MUCH TEXT
From our experience too much text just does NOT work. Obviously blog sites and educational sites are the exception but images are still needed to shift that monotonous, drab paragraph.
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LOW AVERAGE TIME ON PAGE
If people are spending a small amount of time on pages this may be an indicator that this page is boring or not functioning correctly and requires re-design or re-evaluation of content.
Low average time on page with a low bounce rate can be indicatory for a navigation page - this is ok! But with ecommerce, a low average time on “pay” page and a Goal Flow Report showing users navigating from this “pay” page back to their basket indicates you may need to simplify the design on this page.
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For any advice on your current web design contact: hello@medicaldentalmarketing.co.uk
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#MDM #Medical #Dental #Marketing #webdesign #web #design #healthcaremarketing #dentalmarketing #medicalmarketing #dentalimplants #healthcaredesign #dentist #branding #brandingagency
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