One more reason why brands should not be letting their agencies loose with social marketing. In case it's not obvious, agency signs up "looking for recommendations on a milk powder". Apparently their doctor then recommends and gives them a can a few days later suitable for a 1-3 year old, forgetting that this person has not yet given birth. :) Do these agencies think their client's customers are as dumb as their social marketers? At the very least storyboard your spam before you execute!