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Government & Public Sector Practice
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NEW: Kunal Singha @OgilvyAsia:'I believe that we – communications and research professionals – can be the catalysts of change.' http://ow.ly/vF3Qf    #c4d
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John O'Keeffe, WPP's Worldwide Creative Director, on creativity in government communications
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New: Brand Union's Chairman, Terry Tyrrell, offers guidelines for successful public-private brand partnerships. ow.ly/vtBXJ
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New: GroupM's Chief Digital Officer Rob Norman - Digital Media for Government: Reaching Audiences in an Age of Fragmentation and Austerity. ow.ly/vtBQ5
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How to get teens to ask for help with #mentalhealth issues? Top tips from @OgilvyDC and the #ok2talk campaign http://ow.ly/u2bOg
The PRNews Case Study went further to share insights that informed the campaign. “In the creation of OK2TALK, we faced a challenging proposition: How can a communications campaign break through and convince teens and young adults to talk about mental health and seek help if they need it?
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Communications, digital, data and insights for policy and development.
Introduction
WPP helps governments to achieve their public missions by communicating effectively. The Government & Public Sector Practice brings together our best thinking and expertise for policymakers and communicators in national and local government, public institutions and international organisations.