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PRSA NCC
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PRSA-NCC Annual Holiday Party and 65th Anniversary Celebration, Dec. 10, 2014
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Fourth Annual Public Relations Issues of the Day for Nonprofits and Associations, Nov. 5, 2014
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PRSA NCC

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New Professionals Happy Hour, 3-10-15
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"What to Say When Things Get Tough: How to Communicate Effectively in the Most Difficult Situations"  - When people are angry, worried and suspicious of everything you say, special rules of communication come into play. During this PRSA workshop the needed skills and techniques to break through and win people over in tough situations were covered, and included a group exercise putting those skills and techniques to the test. Strategies included: 
Build and maintain trust and credibility with any audience;
Convey positive messages both verbally and non-verbally;
Tell good stories that convey caring and empathy;
Prepare yourself for communicating in tough situations; and, 
Craft effective responses to the most difficult questions.

A partner at Potomac Communications Group  in D.C., speaker Leonard S. Greenberger is the author of What to Say When Things Get Tough: Business Communication Strategies for Winning People Over When They’re Angry, Worried, and Suspicious of Everything You Say, published this year by McGraw-Hill Education. Greenberger works with hundreds of clients—including senior corporate and nonprofit executives and military officers—to prepare them to communicate in almost any situation. 
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The move from a military career to a civilian career can be challenging for many.  PRSA-NCC and the Exelis Action Corps partnered to host a career transition workshop for current and former military public affairs professionals on July 23. The workshop gave current active duty, Guard, Reserve, and veteran public affairs professionals an opportunity to learn from leaders who have successfully transitioned into civilian careers.
Photos by Fel Barbante
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In their circles
52 people
Have them in circles
109 people
Matt Gill's profile photo
Jennifer Byrd's profile photo
Vicki Robb's profile photo
Jordan Barrish's profile photo
ThePlankCenter's profile photo
alicia lee's profile photo
Elizabeth Adams's profile photo
Alysa Reich's profile photo
Mary Fletcher Jones's profile photo
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The National Capital Chapter of the Public Relations Society of America represents many of the top leaders in the PR field and is the essential network for PR practitioners in the Washington, D.C. area.
Introduction
PRSA-NCC is the largest PRSA chapter in the country and consists of members in the military, associations, agencies, independents, higher education, and healthcare focusing on the many disciplines of the profession.
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