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Akshay Mathur
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7Ps of marketing mix for Product Managers
You've made a great product. You've defined your market
segment, crafted compelling positioning ensuring competitive advantage, and identified
perfect pricing strategy for the product in a clear and relevant way. And now
you are ready to take the product to...

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Agile Product Management
A few days ago, I posted a blog on Stage-gate model that received
lot of comments for suitability of the model to use in today’s world where companies
are under pressure to roll-out new products in shortest possible time-frame and constrained budgets. While...

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