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Stephen Waddington
1,570 followers -
European digital and social media director at Ketchum Public Relations
European digital and social media director at Ketchum Public Relations

1,570 followers
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Stephen's posts

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President Elect Donald Trump’s communication style appalls and fascinates in equal measure. It's a mix of direct rebuttal, dead cats, and hyperbole. New blog post.

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A description of modern public relations practice and a vision for the future.

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It’s tough starting out in the media business as Steph Harland explains in this guest post. It’s a story of ambition, tenacity, slave internships, and supportive parents. The 22-year entrepreneur now runs her own business.

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Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.

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A free tool from Facebook is useful for helping to characterise audiences or publics. Ten years ago access to this kind of data would have cost $$$s.

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Advertising Value Equivalent (AVE) is a lousy form of public relations measurement. In this blog post I’ve set out a list of alternative metrics.

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A blog post about five products I adore that I think you will too: power sockets with embedded USB chargers; virtual reality; beautiful laptop bags; Bluetooth tags and ChromeCast. 

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Mentoring schemes are failing the public relations business according John Brown in a call for grassroots thinking.

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Highly recommend this new country pub in Stannington, Northumberland.

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We're obsessed with change but it's taken more than 20 years for the first UK newspaper to go digital-only. Here's why it'll be game over for news print (and media relations) in the next 20 years.
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