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Leanne Slayton
28 followers -
Social Media Manager at xoombi
Social Media Manager at xoombi

28 followers
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This past week we attended a search seminar at Google LA. Bo Pulito, a Strategic Partner Manager for Google, shared some interesting new data Google had acquired and what that meant for inbound marketers and small business owners alike.

Here are four statistics from the seminar that will hopefully help inform your current inbound marketing strategy.

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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Companies that consistenly deliver on sales targets execute on the right combination of sales and marketing tactics to drive performance. In order to deliver meaningful and measurable results from your B2B marketing, it’s important that you utilize all of the tools available to you. This means social media sites, email marketing, content, and the phone. If you’re not using all of these resources, you’re missing out on ways to connect with prospective clients.

+Introhive, a relationship data science platform, recently created an amazing infographic that demonstrated how to use these tools throughout the awareness, lead generation, lead nurturing and sales generation phases of the buying process. Here’s what we learned... (read more >>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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If I asked you to give me one adjective to describe B2B buying decisions, what would it be? 

I’m guessing most would say something along the lines of “rational” or “logical.”

As +Ardath Albee, an influential B2B marketing strategist, pointed out in a recent article, although many tend to classify B2C purchasing decisions as emotional and B2B decisions as logical, that’s not the whole truth. (read more >>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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What type of content can your marketing team create to support your sales staff?

Marketers are in the business of creating content. From writing blog posts and social media posts to crafting downloadable offers, they push a lot of content online. But what type of content can marketers create to help their colleagues internally?

In the spirit of sales and marketing alignment, here are eight types of sales acceleration content your marketing team can start creating for sales today. (read more >>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing managed services partner agency.

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Everybody wants to talk about inbound, but what about outbound? If you want to be successful and accelerate growth, you need to get really good at both inbound marketing and outbound sales.

For years, salespeople have been looking for tools to help capture lead intelligence and move prospects through the funnel faster. Recenly, there's been a massive surge in the number of outbound sales tools designed to help increase productivity and speed up the sales cycle.

From the usual suspects to new lead management tools, the challenge now is, "Which one do I choose?"

We've compiled a list of 10 sales enablement tools with details on the key features and benefits of each. Use this list to help decide which tool(s) will help you more easily manage your contacts and drive bigger results! (read more >>)

#sales #marketing #business

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How do you continue to grow your blog in an oversaturated market?

With the increase in popularity (and importance) of content marketing, there are more blogs and blog posts online than we’ve ever seen before. And that amount of web content is only expected to increase in the coming years.

Recently on Inbound.org, community manager +Mary Green posed this question: “How do you stay above the curve, bring in more traffic, convert that traffic and attract new readers?”

The member responses were varied and very insightful, so we decided to share them here.

Here are five ways a little growth hacking can help with blog growth and increase readership: (read more >>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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It’s one of the toughest parts of being a blogger or content marketer—coming up with blog post ideas. With the amount of content being produced only increasing, and with 70 percent of B2B marketers saying they’re creating more content than they did a year ago, there’s a skyrocketing demand for content ideas. Here are 6 ways to generate great blog post ideas! (read more >>)

by +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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The Future of Content Marketing

What can we expect from content marketing in the years to come? Here are some important things to look out for and start implementing today... (read more>>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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Are you looking for ways to bolster your online presence, grow your business and increase revenue? An unlikely candidate may be able to teach you just that.

Growthhackers.com recently did a growth study on Etsy. It looked at Etsy’s growth strategy at all steps of the journey: during the early days, the dynamics and decisions that allowed them to scale, and how the company keeps finding that new “growth lever.” (read more >>)

via +Lolly Spindler at +xoombi, a +HubSpot Sales and Marketing Managed Services Partner Agency.

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How can sales and marketing teams collaborate to generate better quality leads and get them through the buyer’s journey more quickly?

With the dawn of inbound marketing came a pivotal time for sales and marketing alike. Now, thanks to inbound marketing, campaigns are more easily tracked and we can effectively target more qualified leads. 

These days, marketing teams have a whole new way to attract and generate leads, allowing sales to know exactly where leads are in the buying process. Inbound marketing encourages and fosters more sales and marketing alignment. (read more>>)

by +Lolly Spindler at +xoombi, a +HubSpot, Sales and Marketing Managed Services Partner Agency.
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