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M&C SAATCHI LA
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Brutal Simplicity of Thought
Brutal Simplicity of Thought

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In 1895, George Vernon Hudson regretted the number of wasted daylight hours in summer. He proposed Daylight Saving Time.

By advancing clocks in summer, at a stroke, there would be more light available and therefore more work done, using less energy.

http://www.brutalsimplicityofthought.com/
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N. Joesph Woodland took his inspiration from Morse code.  He formed the first barcode out of sand on the beach when he 'just extended the dots and dashes downwards and made narrow lines and wide lines out of them'.  

In doing so he created a unique, universal and cheap method of cataloguing any product anywhere. 

http://www.brutalsimplicityofthought.com/
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Happy 4th of July!  From the +M&C SAATCHI LA team. 
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Google Buys Waze

After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Speculation has had the sale at $1 billion to $1.3 billion, and so far there is no price on the deal.

http://techcrunch.com/2013/06/11/its-official-google-buys-waze-giving-a-social-data-boost-to-its-location-and-mapping-business/
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Can Maurice Saatchi find a cure for cancer?

Maurice Saatchi created the world’s biggest ad agency in the Eighties; now, after his wife’s death, he’s on a very different mission.  

To read the full article please click here: http://www.thetimes.co.uk/tto/magazine/article3763903.ece 
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It's Music Monday! What are you listening to? 

Today we are listing to Billboard Award Winning artist Taylor Swift: http://youtu.be/WA4iX5D9Z64

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If we look at the world through a brutally simple lens, we can become the change we want to see.
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