Profile cover photo
Profile photo
rhonda hurwitz
699 followers -
Tech savvy marketer, social media enthusiast and blogger.
Tech savvy marketer, social media enthusiast and blogger.

699 followers
About
Posts

Post has attachment
THis line blows me away: Master blogger Derek Halpern of Social Triggers teaches to spend 20% of your time crafting your content and 80% marketing it.
Add a comment...

+Alexandra Gibson Looking forward to the Friday hangout on #inboundmarketing (and an early #FF for +OttoPilot Media )
Add a comment...

Post has attachment
Who else needs to blog more often:)

(PS - cartoon via http://winsonyeung.com/internet-marketing/blog-management-made-easy/)
Photo
Add a comment...

Post has attachment
Add a comment...

Post has attachment
Are Gen Xers and Boomers as competent with social media and web 2.0 technology as their younger colleagues? The C- Suite says NO ... I say arbitrary labels are silly ... what say you?
Add a comment...

Post has attachment
Have you ever met someone with a completely natural, and compelling elevator speech? I mean, one that didn't feel like you were talking to a robot?

This is still the hardest thing to perfect and keep natural! See list below ... tips from attached article. I'm thinking #2 and #4 s where most people fail.

1. Find the sweet spot.
2. Speak like a human being.
3. Exude confidence.
4. Ask questions.
5. Practice, Practice, Practice.
Add a comment...

Post has attachment
Does this sound familiar? You mean to start each day with 60-90 minutes of uninterupted time to complete important tasks, but the truth is that it is easy to get distracted: checking email, social media, etc.

I've been wondering: how to up productivity and still allow for the serendipity of social media and web surfing, which adds value and broadens horizons in a million small and unexpected ways?

It takes discipline -- and a plan -- to change the habits that FEEL productive, but are actually the opposite.
WHat do you do to manage your schedule, be more effective, and increase procuctiviy? For some good insights and tips, this article is worth a read.
Add a comment...

Post has shared content
Casting Call for N.C.A.A. Basketball Fans: +Pete Thamel, +Greg Bishop and +Connor Ennis from The Times's Sports desk will be hosting a Google+ video hangout on Thursday at 3:30 p.m. ET. There are 7 spots left in the hangout for anyone who wants to join to talk with them about the first weekend of the N.C.A.A. tournament and look ahead to this week’s games. If you are free for 30 minutes at that time and would like to participate, please R.S.V.P. in the comments below and tell us a little bit about what kind of college basketball fan you are. We will select 7 of you and invite you to our hangout. We look forward to it!
Add a comment...

Post has attachment
What Goldman Sachs Teaches Us: The Importance of Relationships

There’s a popular social media saying: people do business with people they know, like and trust.

“Like” and “trust” was in short supply in the investment banking world last week. No one can deny Goldman’s position as industry leader … but the human side of the business – the relationship part – was showing some strain.

This got me to thinking: what are the lessons for the rest of us?

In the social media sphere, brands get criticized in an open forum all the time. Rather than shutting down the critic, we view criticism as an opportunity in disguise. Brand loyalists are often your first responders, and the right company response can turn a vocal critic into a fierce advocate.

With Goldman Sachs, we’ve heard from the CEO and Mayor Bloomberg. We’ve heard about employee surveys and mission statements, about the motives of a former employee on the one hand, and the integrity of the firm on the other.

What’s missing? I’d like to hear others do the talking … satisfied clients affirming how Goldman has served them well over the years, and reaffirming the trust that they have in their relationship going forward.

What’s your takeaway? For me, it’s that tending to customer (and employee!) needs over the long term, is our most important job. Turning transactions into relationships, and investing in customers, not sales, leads to referrals, epeat business, goodwill and brand loyalty.

Have you experienced a company that did a great job creating brand loyalty? Were you a customer or an employee? What did they do to earn your trust?
Photo
Add a comment...
Wait while more posts are being loaded