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Jen Huang
Works at Google
Attended Princeton University
Lives in San Fransisco, CA
939 followers|64,484 views
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Jen Huang

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Starting in mid-May, our improved phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents, abbreviations and acronyms. Google’s organic search systems already detect and compensate for misspellings and close variants. We know users are happier when they get search results that reflect their intent and help them achieve their desired action, even if it’s not a precise match for what they’ve typed. So we’re extending this behavior to ads. Our early experiments looked at the impact on advertisers getting a third or more of their clicks from phrase or exact match. On average, the new matching behavior increased AdWords search clicks by 3%, with comparable CPCs. Keep in mind that results may vary by advertiser.


In addition, we'll be rolling out new controls in the coming weeks which will allow you to adjust your keyword matching options.

For more details on this launch, visit the Inside AdWords Blog.
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Hey Jen. Will this be akin to expanded match, or not as aggressive? That is, do "close variants" include synonyms or just the examples cited in your post: misspellings, sing/pl forms, stemmings, accents, abbreviations and acronyms?

Also, regarding the finding that "new matching behavior increased AdWords search clicks by 3%," was impact on conversion considered?

Thanks.
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Jen Huang

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Naked Plates Have Found Their Mates! (my friend's project on kickstarter) http://www.kickstarter.com/projects/mtseng/platetopper-universal-suction-lid
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Lizzy Van Alstine's profile photoJen Huang's profile photoDaniel Friedman's profile photo
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ha too funny, i know his old business partner...
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Jen Huang

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Excited to be going to Europe's oldest vegetarian restaurant tonight! :) http://www.hiltl.ch/
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Jen Huang

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created by my old quant group at google: Search Ads Pause congrats guys!
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Jen Huang

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really cool infographic on tech companies and how they are related to each other: http://mashable.com/2011/07/19/tech-companies-infographic/ +Elad Gil +Othman Laraki
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Have her in circles
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Jen Huang

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ran my first 10k at oakland caribbean sounds race today! :)
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:D
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Jen Huang

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Come to our Fall Fundraiser tomorrow night at Press Club: http://www.facebook.com/event.php?eid=289753634370078. We are just asking for $20 donation at the door and get a portion of the bar tab for the night! :)
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Jen Huang

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filing an idf for an idea that uses idf (inverse document frequency)....
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congrats.
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Jen Huang

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me
qq: do we need to dress up for wedding rehearsal?

v:
no
ur usual attire is perfect: sweat pants and tshirt w math on it

AHAHAHAHAHA +Victoria Fan
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i wanna meet lizzy van alstine.
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Have her in circles
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  • Google
    Product Manager, present
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