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Bryan Brown
446 followers -
Product visionary for Silverpop - Behavioral Marketing Automation, SaaS Technology Inventor, Marketing Thought Leader, Speaker, Author, and Entreprenuer.
Product visionary for Silverpop - Behavioral Marketing Automation, SaaS Technology Inventor, Marketing Thought Leader, Speaker, Author, and Entreprenuer.

446 followers
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Bryan's posts

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My new post is up: How marketing automation on a website creates personal experiences that drive engagement.

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Shahin, Thanks for your excellent write up of our Digital Marketing University. So glad you could attend. Your spot on about automation shifting the marketers job to a higher level. Last year marketers were very concerned about content marketing and social media but this year we have seen them shift towards thinking about how automation can drive individual customer experiences on the website in addition to their email programs. It's early on but I think we are going to see a lot more companies investing to put a much deeper level of integration between their CMS and Marketing Platform. Brands are desperately wanting to create amazon like experiences.

We've got a bunch of cities left on the tour this year - it's a free event - for all marketers! http://www.silverpop.com/dmu2013/index.html

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Great insights from +Bill Nussey on the future of Marketing Automation and the Customer Experience!

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My latest blog post - helps you see how scoring technology can move your marketing department well beyond traditional b2b lead scoring.

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Behavioral marketing couldn't be farther from re-targeting and other digital display advertising that its often mistaken for. I've heard talk of behavioral triggers, behavioral targeting and other variations but their is nothing as powerful for marketers to create meaningful customer experiences than Behavioral marketing automation. This video is my latest post on the subject. Enjoy!

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Hear how these marketers are using behavioral marketing automation to deliver exceptional customer experience. 
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