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Horigan Professional Services Marketing
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Marketing fundamentals: the tools every firm needs regardless of size.

When we think of core accounting services for a business, we think of things such as bookkeeping and accounts, annual returns, tax, and registered address; the compliance obligations that need to be met.

When it comes to marketing in a professional services business, there are also a number ‘fundamentals’ I would recommend every firm implements, regardless of size. These are the basic tools needed to grow your firm.
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Really interesting article about in-house /outside counsel. Well worth a read.
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Professional services branding is one of those intangible, slippery, complex things that is difficult to define and is made more complicated by the very nature of the services provided. 

Here are three steps to building a successful professional services brand.

http://insights.horigan.co.uk/post/102cxa6/how-to-build-a-brand
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This year’s Law Firm of the Year is one that over the past decade has transformed itself to such an extent that it is no stretch to describe it as a Silicon Valley firm in the UK. Stand up, Osborne Clarke.
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Strategy under uncertainty

The traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. Our classic four-level framework can help.
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Profits are picking up sharply at accountancy, law and marketing firms, with 39 per cent of business and professional services companies reporting rising profitability in the last three months. Just 16 per cent suffered a fall in profitability, making the net improvement the strongest seen since late 2007.

www.horigan.co.uk
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Getting to the core of what a business is striving to achieve can be a study in simplicity. Check out the @raconteur article below

www.horigan.co.uk
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How to create a killer logo

Logos are to brands what Marc Zuckerberg is to Facebook – there is no separating them. But where do brands start when it comes to logo design? The Marketer link below aims to guide you through the process from start to finish.  

www.horigan.co.uk
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Clifford Chance, A&O and Slaughters set to plummet in Google search rankings

Nearly half of the UK’s top 100 firms including three of the elite will take a significant hit in Google search traffic because they have failed to develop mobile-friendly websites.

Google recently changed its algorithms (21 April) to favour websites that are well-adapted to mobile platforms, saying: “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns”.

Horigan. Marketing for results focused law firms: www.horigan.co.uk
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