Profile

Cover photo
Gemma Birch
Works at WebCertain
Lives in Leeds
116 followers|9,178 views
AboutPostsPhotosVideos+1's

Stream

Gemma Birch

Shared publicly  - 
 
Definitely recommend this interview - loads of valuable tips and insights for anybody working on international digital campaigns.
 
Inside Digital: Going Local With A Global Brand

+Jeremiah Andrick shares insights into global brand Logitech’s approach to localisation and managing #global expansion, as well as how it’s handled the challenges of targeting a diverse, international audience.

Watch now: http://bit.ly/1NvKFyz
View original post
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
Great chatting to +Christoph C. Cemper about links - how they've changed and how we need to adapt
 
Links may have changed, but they are still as important as ever. Long-time link specialist +Christoph C. Cemper joins us to discuss the hottest link tactics, avoiding link penalties and how to maximise the value of links for your business.

Watch now on Webcertain TV: http://bit.ly/1cNCUXw
View original post
1
1
Christoph C. Cemper's profile photo
Add a comment...

Gemma Birch

Shared publicly  - 
 
Get your international SEO questions answered!
 
Any burning #international #SEO questions?

Comment here and we'll answer them in our Q&A video this week! #OverToYou
View original post
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
Great insights and tips about geo-targeting and hreflang from +Gary Illyes
 
At 5 past the hour on http://webcertain.tv is our interview with Gary Illyes +Gary Illyes from Google!
View original post
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
Could a few simple tweaks improve your international conversion rate?
 
So you've made your internationally targeted website, you did everything according to the book, you took every international measurement you should take. And then nothing happens. No conversion.

Why? Gemma Birch might be able to help you with her latest article:

http://www.stateofdigital.com/international-website-conversion/
If you`re serious about growing your business internationally, you need to consider some key factors to boost international website conversion.
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
 
Not to go on about this too much but early bird tickets for the #InternationalSearchSummit at +Search Marketing Expo (SMX) end this Friday.

We just don't want you to miss out. So get booking now:  http://bit.ly/1osdMG6

Remember to use the code WS-ISS10 to receive 10% off  your ticket price! You can use this code at anytime but the prices will increase after this Friday (29th)!

See you there!
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
Great to talk with Cindy and Emily - so much happening with mobile!
 
Did you notice the impact of mobilegeddon? +Cindy Krum and +Emily Grossman tell us their experience and share their thoughts on what are the next big things in the mobile and app world.

http://webcertain.tv/vod/all-about-organic-what-next-for-mobile-seo-and-apps/1353
View original post
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
As always, lots of great insights from +John Mueller - 5 Past The Hour on webcertain.tv
 
Catch Google's John Müller on Webcertain TV today

Watch +John Mueller as he stars on ww.webcertain.tv today, as our 5 Past Keynote Interviewee. He provides advice on how webmasters and SEO’s can give better signals to Google and improve their performance.

Watch every hour at 5 past the hour!
View original post
3
Add a comment...

Gemma Birch

Shared publicly  - 
 
Got an ecommerce website? This might affect you!
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
Anybody working internationally needs to read this! Mobile Insights for 52, yes 52, global markets!
 
#WGMR14 is OUT NOW!

Get it here: http://bit.ly/WGMReport14

The 2014 #Webcertain #Global #Mobile Report provides the busy #international marketer with a unique overview of the ever-evolving global mobile sphere, covering key mobile #metrics for more than 50 #countries worldwide that will help guide global #digital strategies in the age of multi-screen.

For each country, you can expect to learn:

- The total number of active mobile-broadband subscriptions
- The number of active mobile-broadband subscriptions per 10o people
- Internet traffic market shares by device (desktop v mobile v tablet)
- Internet traffic market shares by mobile OS

#TheWebcertainGlobalMobileReport #Smartphones #Tablets #InternationalMobile #WGMR14

Download the #report NOW:  http://bit.ly/WGMReport14
1
Add a comment...

Gemma Birch

Shared publicly  - 
 
So much potential for localised Apps!
 
5 Tips for Marvellous Mobile App #Localisation

Curating your app with an overseas market in mind from project initiation!
Launching your app in international markets makes app localisation a must. Check out our top 5 tips for successful app localisation.
1
Add a comment...
People
Have her in circles
116 people
Dan Croxen-John's profile photo
Aidan Rogers's profile photo
Bryson Meunier's profile photo
Online Newspaper's profile photo
Jim Banks's profile photo
Himanshu Sharma's profile photo
Marcin Chirowski's profile photo
Immanuel Simonsen's profile photo
Keyur Lalani's profile photo
Work
Occupation
Marketing & Events Manager
Employment
  • WebCertain
    Marketing & Events Manager, 2007 - present
Basic Information
Gender
Female
Story
Introduction
Marketing & Events Manager at WebCertain - Working on International projects including the International Search Summit and International SEO School.

Outside of the wonderful world of online marketing, I love travelling, eating and sunshine!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
Previously
Chester-Le-Street - Norden, Germany - St Etienne
Links
Contributor to
Gemma Birch's +1's are the things they like, agree with, or want to recommend.
Call To Action Tips To Improve International PPC Click Through Rates
blog.webcertain.com

In order to run a successful international PPC campaign, you must ensure that you tailor your call-to-actions to be appropriate for each tar

The Challenges Of Website Optimisation Across Spanish Speaking Markets
blog.webcertain.com

It isn't one size fits all when targeting Spanish speaking markets. Website optimisation and localisation specific to each market is the key

New Year Advice For International SEO In 2014
blog.webcertain.com

The world of international SEO is changing! Here are 6 important pieces of SEO advice for 2014, covering content, backlinks, mobile, social

Baidu SEO: How to Dramatically Improve Search Visibility with Minimal Ef...
blog.webcertain.com

Baidu SEO tips and best practices that will help improve your online visibility significantly on China's leading search engine.

5 Critical Considerations To Make Software Localization A Breeze
blog.webcertain.com

If you intend to launch your software internationally, consider these 5 critical steps for software localization, including translation, cod

How Yandex's Removal Of Links From Its Algorithm Affects International L...
blog.webcertain.com

Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the firs

12 International Search and Social Scoops To Blow Your Mind - multilingu...
blog.webcertain.com

The Essential Guide to International Search and Social Media, with In-depth Statistics and Data for 32 Countries in a Free Report.

How To Increase The International Sharing Of Your Online Videos - multil...
blog.webcertain.com

Videos offer huge opportunities to reach a wide global audience. We share 5 tips for increasing the video sharing of your international vide

Keyword Planner: Friend or Foe for International Marketers? - multilingu...
blog.webcertain.com

Google's new Keyword Planner has some real benefits for global marketers, adding some new, valuable dimensions to international keyword rese

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Se...
searchengineland.com

Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know com

KeywordFluency
plus.google.com

Multilingual support for SEO, Social, Link Building, Paid Search and PR.

State of Search
plus.google.com

Where Search and Social Come Together, we report on the what and why of online developments