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Gemma Birch
Works at WebCertain
Lives in Leeds
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Gemma Birch

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If you want hreflang insights, this is the guy to get them from! 
Geo-targeting and hreflang are important yet challenging elements of international SEO. Hear from Google on how it works and the support available.
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Gemma Birch

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Badly translated multilingual content is not only very embarrassing, it's unprofessional too. Make sure that your message doesn't get lost in translation!
Badly translated multilingual content is not only very embarrassing, it's unprofessional too. Make sure that your message doesn't get lost in translation!
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Seriously good international social media guide!
 
Most global companies jump straight into facebooking and tweeting without any strategy in place. That essentially has the same effect as putting the cart before the horse: it won't take you very far! So we decided to create a detailed guide to planning a killer global social media strategy in 8 steps http://bit.ly/1ntAJan
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Great tips for creating engaging and relevant ads in international PPC campaigns
 
In order to run a successful international PPC campaign, you must ensure that you tailor your call-to-actions to be appropriate for each target market.

http://blog.webcertain.com/call-to-action-considerations-for-international-ppc/15/01/2014/
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Gemma Birch

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A great explanation of the complicated subject of PPC match types in Yandex
 
Jens from our office interviewed me recently on Yandex match types and why they are so different to Google Adwords' ones.
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Hear from Adobe's Global Search Manager, Dave Lloyd, on his experience and advice for getting results from International Search - and hear him speak at ISS San Jose on March 10th
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A multilingual listening strategy is the single most important thing to being successful with global social media - at least if you ask us! Find out why in this guide to building stellar social strategies globally: http://bit.ly/1brqrIa
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Don't miss out on the best rates for a great day of International SEO content
 
Early Bird Rates for International Search Summit @ SMX West in San Jose expire on Saturday Feb 1

Here's a preview of what to expect - http://searchmarketingexpo.com/blog/20140128-080053.php 
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In her circles
90 people
Have her in circles
77 people
Lyn Kan's profile photo
Mel Carson's profile photo
Richard Zwicky's profile photo
Sante J. Achille's profile photo
Work
Occupation
Marketing & Events Manager
Employment
  • WebCertain
    Marketing & Events Manager, 2007 - present
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Gender
Female
Story
Introduction
Marketing & Events Manager at WebCertain - Working on International projects including the International Search Summit and International SEO School.

Outside of the wonderful world of online marketing, I love travelling, eating and sunshine!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
Previously
Chester-Le-Street - Norden, Germany - St Etienne
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Gemma Birch's +1's are the things they like, agree with, or want to recommend.
Call To Action Tips To Improve International PPC Click Through Rates
blog.webcertain.com

In order to run a successful international PPC campaign, you must ensure that you tailor your call-to-actions to be appropriate for each tar

The Challenges Of Website Optimisation Across Spanish Speaking Markets
blog.webcertain.com

It isn't one size fits all when targeting Spanish speaking markets. Website optimisation and localisation specific to each market is the key

New Year Advice For International SEO In 2014
blog.webcertain.com

The world of international SEO is changing! Here are 6 important pieces of SEO advice for 2014, covering content, backlinks, mobile, social

Baidu SEO: How to Dramatically Improve Search Visibility with Minimal Ef...
blog.webcertain.com

Baidu SEO tips and best practices that will help improve your online visibility significantly on China's leading search engine.

5 Critical Considerations To Make Software Localization A Breeze
blog.webcertain.com

If you intend to launch your software internationally, consider these 5 critical steps for software localization, including translation, cod

How Yandex's Removal Of Links From Its Algorithm Affects International L...
blog.webcertain.com

Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the firs

12 International Search and Social Scoops To Blow Your Mind - multilingu...
blog.webcertain.com

The Essential Guide to International Search and Social Media, with In-depth Statistics and Data for 32 Countries in a Free Report.

How To Increase The International Sharing Of Your Online Videos - multil...
blog.webcertain.com

Videos offer huge opportunities to reach a wide global audience. We share 5 tips for increasing the video sharing of your international vide

Keyword Planner: Friend or Foe for International Marketers? - multilingu...
blog.webcertain.com

Google's new Keyword Planner has some real benefits for global marketers, adding some new, valuable dimensions to international keyword rese

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Se...
searchengineland.com

Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know com

KeywordFluency
plus.google.com

Multilingual support for SEO, Social, Link Building, Paid Search and PR.

State of Search
plus.google.com

Where Search and Social Come Together, we report on the what and why of online developments