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Gemma Houghton
Works at Webcertain
Lives in Leeds
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Gemma Houghton

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Chatting ranking factors with +Searchmetrics Shyam Dattani. Interesting to hear how "traditional" SEO staples are having less of an impact than they used to


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+Gary Illyes always gives clear, actionable information in interviews, this is no different! He's talking mobile rankings - and which factors wil make or break mobile success! Don't miss it!
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Great, as always, to interview +Gary Illyes for Webcertain TV!
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Great to talk with Cindy and Emily - so much happening with mobile!
 
Did you notice the impact of mobilegeddon? +Cindy Krum and +Emily Grossman tell us their experience and share their thoughts on what are the next big things in the mobile and app world.

http://webcertain.tv/vod/all-about-organic-what-next-for-mobile-seo-and-apps/1353
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As always, lots of great insights from +John Mueller - 5 Past The Hour on webcertain.tv
 
Catch Google's John Müller on Webcertain TV today

Watch +John Mueller as he stars on ww.webcertain.tv today, as our 5 Past Keynote Interviewee. He provides advice on how webmasters and SEO’s can give better signals to Google and improve their performance.

Watch every hour at 5 past the hour!
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Got an ecommerce website? This might affect you!
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Launching in a few pilot countries is better than launching in multiple markets at once. Read our interview with Cuponation's Rahul Gupta to find out why: http://bit.ly/1WfWahw
International Search Summit Munich speaker, Rahul Gupta talks about International SEO and the importance of good processes and people in global SEO.
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Yandex is not looking to enter Iran, according to official spokesperson

Rumours of a possible partnership surfaced last week after the Russian communication minister met with his Iranian counterpart. For more details on this exclusive story, go to: http://bit.ly/1GJq8aN
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Definitely recommend this interview - loads of valuable tips and insights for anybody working on international digital campaigns.
 
Inside Digital: Going Local With A Global Brand

+Jeremiah Andrick shares insights into global brand Logitech’s approach to localisation and managing #global expansion, as well as how it’s handled the challenges of targeting a diverse, international audience.

Watch now: http://bit.ly/1NvKFyz
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Great chatting to +Christoph C. Cemper about links - how they've changed and how we need to adapt
 
Links may have changed, but they are still as important as ever. Long-time link specialist +Christoph C. Cemper joins us to discuss the hottest link tactics, avoiding link penalties and how to maximise the value of links for your business.

Watch now on Webcertain TV: http://bit.ly/1cNCUXw
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Get your international SEO questions answered!
 
Any burning #international #SEO questions?

Comment here and we'll answer them in our Q&A video this week! #OverToYou
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Great insights and tips about geo-targeting and hreflang from +Gary Illyes
 
At 5 past the hour on http://webcertain.tv is our interview with Gary Illyes +Gary Illyes from Google!
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Story
Introduction
Marketing & Events Manager at WebCertain, with a focus on the online TV channel http://webcertain.tv/

Outside of the wonderful world of online marketing, I love travelling, eating and sunshine!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Leeds
Previously
Chester-Le-Street - Norden, Germany - St Etienne
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Occupation
Marketing & Events Manager
Employment
  • Webcertain
    Marketing & Events Manager, 2007 - present
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Female
Gemma Houghton's +1's are the things they like, agree with, or want to recommend.
Call To Action Tips To Improve International PPC Click Through Rates
blog.webcertain.com

In order to run a successful international PPC campaign, you must ensure that you tailor your call-to-actions to be appropriate for each tar

The Challenges Of Website Optimisation Across Spanish Speaking Markets
blog.webcertain.com

It isn't one size fits all when targeting Spanish speaking markets. Website optimisation and localisation specific to each market is the key

New Year Advice For International SEO In 2014
blog.webcertain.com

The world of international SEO is changing! Here are 6 important pieces of SEO advice for 2014, covering content, backlinks, mobile, social

Baidu SEO: How to Dramatically Improve Search Visibility with Minimal Ef...
blog.webcertain.com

Baidu SEO tips and best practices that will help improve your online visibility significantly on China's leading search engine.

5 Critical Considerations To Make Software Localization A Breeze
blog.webcertain.com

If you intend to launch your software internationally, consider these 5 critical steps for software localization, including translation, cod

How Yandex's Removal Of Links From Its Algorithm Affects International L...
blog.webcertain.com

Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the firs

12 International Search and Social Scoops To Blow Your Mind - multilingu...
blog.webcertain.com

The Essential Guide to International Search and Social Media, with In-depth Statistics and Data for 32 Countries in a Free Report.

How To Increase The International Sharing Of Your Online Videos - multil...
blog.webcertain.com

Videos offer huge opportunities to reach a wide global audience. We share 5 tips for increasing the video sharing of your international vide

Keyword Planner: Friend or Foe for International Marketers? - multilingu...
blog.webcertain.com

Google's new Keyword Planner has some real benefits for global marketers, adding some new, valuable dimensions to international keyword rese

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Se...
searchengineland.com

Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know com

KeywordFluency
plus.google.com

Multilingual support for SEO, Social, Link Building, Paid Search and PR.

State of Search
plus.google.com

Where Search and Social Come Together, we report on the what and why of online developments