Our local O'Neil cinemas has now officially lost my business. Bad enough they run more ads before a movie than anywhere else (something like 10 minutes worth now), but they have now taken the middle 1/3 of the theatre (AKA, the best seats) and reserved them for the crappy D-BOX system, so you have to sit either way high or way low if you don't pay the D-BOX extortion fees.
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