How do you reach moms--the primary caregivers and healthcare decision makers in the family? "By tapping into the “help me, not sell me” mentality and engaging them in places they typically seek out helpful information and peer recommendations ... Online."
The year has barely even begun, and it feels like we’ve already had a whole 12-month’s worth of high-profile PR blunders. From Beyonce to Burger King, here are some of the biggest PR fails of the year so far.
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