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influential
823 followers -
Influential - Digital Branding, Design & Social Business
Influential - Digital Branding, Design & Social Business

823 followers
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influential's posts

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How to blog to Boost Your Biz
https://digitalinfluence.com.au/how-to-blog-and-boost-your-biz/ _#bHow to write content for blogs, websites and social media – Interview with Elizabeth Campbell aka The Word Stylist_
In this episode I interview my good friend Elizabeth Campbell about how to write “WOW” words that get your message out in front of clients. Elizabeth runs a web content writing agency and also offers workshops and online courses on creating high quality web content for your website, blog and social media.

I talked to Liz about the power of blogging, why learning to write is so important, and the best way to create quality content quickly.
#blogging #contentmarketing #copywriting #writing

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How to Hack Your Growth with Crowdfunding
https://digitalinfluence.com.au/how-to-hack-your-growth-with-crowdfunding/
Crowdfunding for growth hacking – Interview with Rossco Paddison from gatherchange.com
Today I spoke to Rossco Paddison about using crowdfunding to quickly grow your business.

We talk about:

What crowdfunding is and why you should care
The benefits of crowdfunding for entrepreneurs and businesses
Guerrilla marketing tactics using crowdfunding
The elements of a successful crowdfunding platform launch
Changing legislation that allows Australian companies to raise capital with crowdfunding
#crowdfunding #growthhacking #startups #podcast

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How to Hack Your Growth with Crowdfunding
https://digitalinfluence.com.au/how-to-hack-your-growth-with-crowdfunding/
Crowdfunding for growth hacking – Interview with Rossco Paddison from gatherchange.com
Today I spoke to Rossco Paddison about using crowdfunding to quickly grow your business.

We talk about:

What crowdfunding is and why you should care
The benefits of crowdfunding for entrepreneurs and businesses
Guerrilla marketing tactics using crowdfunding
The elements of a successful crowdfunding platform launch
Changing legislation that allows Australian companies to raise capital with crowdfunding
#crowdfunding #growthhacking #startups #podcast

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10 Online Marketing Tips to Drive More Sales Now
https://digitalinfluence.com.au/10-ways-to-drive-more-sales-now/
Simple Online Marketing Tips to Make More Sales
Whether you’re closing in on the end of a quarter and still need to reach a little further to meet your budget, or you’re running a sales competition to see who can generate the most new business, sometimes you want to make sales now. Right now! Here are 10 ways you can meet your goal using both online and traditional methods:

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How to sell high priced products online
https://digitalinfluence.com.au/how-to-sell-high-priced-products-online/
Secrets to Selling Expensive Products with Online Marketing
Increase your sales by focussing on the value you provide, not pricing, features or benefits.

Over the last decade I’ve been fascinated with how to market and sell high priced products, programs and services online. While there is a ton of free and paid training on “online marketing” to sell low and mid priced products, if you want to avoid the “commodity trap” of most online business models, you need to put value front and centre in your sales and marketing.

At my digital marketing agency Influential, we specialise in selling high-ticket products, programmes and services with online marketing, lead generation and sales funnels. I do this through a process called high value sales, and it’s really geared toward coaches, consultants, entrepreneurs and investors—the people with the products, programmes or services that are worth a lot of money (and create a lot of value) to the right people.
#highticket #sales #marketing #salesfunnels



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Lead Generation Funnels - How to get Clients with Lead Generation

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Lead Generation for Consultants
How to get Consulting Clients Online
https://digitalinfluence.com.au/lead-generation-for-consultants/
Online Lead Generation for Consultants
Online Lead Generation has become one of the most effective and affordable ways to acquire consulting clients.

A strong Lead Generation process is probably the most important factor determining the financial viability of your consulting practice. Unfortunately most consultants fail to give their client attraction and acquisition the attention it deserves, resulting in the common problems of:

Not enough clients
The wrong sort of clients
Unqualified leads that are expensive or time consuming to close or never buy
In this video, I share how consultants can use simple online Lead Generation Funnels including:

Webinar Funnels
Product Launch Funnels
Book Funnels
and more
These client attraction funnels help you attract a steady stream of high value, qualified clients who are ready to sell your consulting services at premium prices.

To get more information on Lead Generation for Consultants:
https://digitalinfluence.com.au/lead-generation-funnel/
Read the full article:
https://digitalinfluence.com.au/lead-generation-for-consultants/



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Advertising for Coaches & Consultants
https://digitalinfluence.com.au/influential/advertising/
How to Get Clients with Online Advertising, Facebook Ads, Google Adwords, PPC and Re-Marketing.
Online Advertising such as Facebook Ads and Google Adwords are one of the most effective ways to attract coaching and consulting clients. The big benefit of paid promotion such as Facebook Ads is that if you can get a good ROI, you can quickly scale your marketing and lead generation to bring in large numbers of clients predictably and profitably.

Facebook Ad Training for Coaches & Consultants.
Facebook Ads are one of the most powerful ways to get clients online because it lets you precisely target your ideal client, put a your message right in front of them and lead them into your sales funnel. Facebook Ads are currently the hottest advertising channel for coaches and consultants. The ability to precisely target high value clients based on demographics, behaviour, interests and even directly via email address gives you unprecedented control over where your ad spend is going.

PPC Advertising for Coaches, Consultants and Service Professionals
Pay Per Click (PPC) Ads for high value professional services like coaching, consulting, advice and done for you services requires a very different approach to promoting other products and services.

Cost per Click (CPC) is often much higher for these services, as the value of a lead is so high. It’s not unusual to pay up to $10 to $100 per click in some industries for keywords with a strong buying intent. This means it’s critical that your sales funnel and sales process are optimised to ensure that you are able to convert clicks into leads, buyers and sales. Ensure your advertising is part of an integrated marketing campaign and sales strategy and that you have a clear understanding of your ideal client.

Watch the free Facebook Ads Webinar.

Get your free advertising training & resources below to get more clients for your Coaching or Consulting Programs.

Advertising Training & Resources for Coaches & Consultants
https://digitalinfluence.com.au/influential/advertising/

Branding for Coaches & Consultants
https://digitalinfluence.com.au/influential/branding/
Branding Your Coaching or Consulting Practice for Premium Positioning & Pricing
Branding your coaching or consulting business is one of the biggest factors affecting the perception of your business with buyers, clients, partners and media.

Your business brand is one of the most powerful factors affecting how many people want to work with you and what they are prepared to pay. Building a high value brand is one of the most highest-leverage business changes you can make. A strong brand positions you as the go-to person in your industry and attracts the right kind of clients, employees and partners, setting you up for long term success. A strong brand is the ultimate unfair advantage in business.

Working out how to brand your coaching business can be a challenge. You probably know what you like, or what you want, but aren’t sure how to get there. Read and watch our free articles and training to learn how to approach designing and developing a powerful brand for your business, and how that ties in to your sales and marketing.

Get your free branding training & resources below to improve the Sales and Marketing in your Coaching or Consulting Practice.

Branding Training & Resources for Coaches & Consultants.
https://digitalinfluence.com.au/influential/branding/


Sales Funnels for Coaches & Consultants
https://digitalinfluence.com.au/influential/sales-funnels/
How to get Coaching & Consulting Clients with online Sales Funnels,
Sales Funnels are a proven process for selling high ticket coaching and consulting products, programs and services.

Sales Funnels are automated online sales systems that let you sell your products, programs and services in a predictable and scalable way. They are a process to turn people from strangers into buyers into clients. Sales funnels have been around much longer than online marketing, and are used throughout the marketing world, but online sales funnels let you take control of your sales process in a way that you never could before.

Building a sales funnel for your business should be a top priority if you want more customers and increased profits. A good funnel will bring you more clients, let you charge higher prices, and shorten your sales process.

There are many software tools and training guides to building sales funnels, but it’s important to remember that the sales process – the systems, they strategy and the psychology behind the funnel are more important than the specific technology used.

In this sales funnel training you’ll find extensive resources on building different types of funnel including:

Lead Generation Funnels
Webinar Funnels
Product Launch Funnels
Book Funnels
Coaching Sales Funnels
Consulting Sales Funnels
And much more
Sales Funnel Coaching & Consulting Services
If you want to learn how to build your own High Ticket Sales Funnels or need help with your existing funnel, book a call with me, Dallas McMillan. I’m a Sales Funnel Consultant specialising in High Ticket Sales for Coaches, Consultants and other high value service professionals. I offer Sales Funnel Consulting Services and a group coaching program called High Ticket Sales.

Check out your free Sales Funnel training & resources below to help you sell more high priced coaching or consulting programs.

Sales Training & Resources for Coaches & Consultants
https://digitalinfluence.com.au/influential/sales-funnels/
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