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Paloma M. Vazquez
Works at PSFK
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Paloma M. Vazquez

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Been thinking and speaking much about the 'social graph' lately, and what its data is remotely important. To that end, I developed a framework for brands to assess the opportunity relationship data represents, based on its actionability for the business. Would welcome thoughts and conversation around the actionability of this framework: http://www.slideshare.net/pmvazquez/whats-the-social-graph-worth
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Good work, Paloma!..like your slides....and perfect timing! since we're brainstorming social media over at Lafayette.
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Paloma M. Vazquez

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Liking this for the challenge to dig deeper when defining who your target is in each community. To say that 'Busy woman strapped for time and looking for information online' is not as insight would be an understatement.

http://socialmediaweek.org/blog/2011/08/01/brands-can-be-different-things-to-different-people/
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super bummed that Social Media Week isn't going to be in NYC this Sept. That's a lost day out of the office for me!
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Paloma M. Vazquez

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Can't say I blame them for moving towards a premium merchant data model. If you're making smarter (and more profitable) merchants...

http://www.adweek.com/news/technology/foursquare-start-charging-merchants-133800?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+adweek%2Fall-news+%28All+News%29
Foursquare has a big revenue problem: the social check-in site boasts more than 10 million users and a $600 million valuation, but so far, it hasn’t managed to actually make money.
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Paloma M. Vazquez

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Experiments in storytelling: wonder if Coppola's 'Twixt' will do for cinema/film what Punchdrunk is doing for theatre.

http://www.psfk.com/2011/07/francis-ford-coppolas-twixt-reimagines-cinema-with-directors-as-djs.html
The iconic director's upcoming film presents a new, immersive vision for cinema and storytelling.
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Paloma M. Vazquez

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I'd like to follow-up with what companies are already commercializing some of these technologies, and how. Any ideas, submissions are appreciated.

http://www.psfk.com/2011/11/the-top-10-strategic-technologies-for-2012.html
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I am excited about sensors embedded in devices, places and objects for Retail. I hope to be able to show this live somtime in the middle of 2012.
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Paloma M. Vazquez

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"In the pop-culture business, the minute you decide to stop changing, you’re already out of date."

http://www.theatlantic.com/entertainment/archive/2011/08/kurt-loder-on-mtvs-30th-birthday-politics-and-music-today/242931/
A conversation with the journalist and iconic pop-culture newscaster
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Paloma M. Vazquez

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I like this piece, as an antidote to 'never stop, never rest, always on' sensationalism. Reality is, it's tough to reinvent, evolve and refresh unless you first take a step back...and sleep/dream.

http://bbh-labs.com/to-sleep-to-dream
To sleep, to dream. 2nd August 11. Posted by Mel Exon. Posted in Brands. 2 comments. Author: Jim Carroll, BBH London Chairman. Girl Sleeping, by Tamara de Lempicka. 'O sleep,why dost thou leave me...
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Paloma M. Vazquez

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Love the idea of Longshot magazine, a publication published in 2 hours. Additionally, the whimsically illustrated 'circles of influence' visualization - who may have influenced each other, or how ideas may have been born. Makes for great stories (and speculations)...

http://www.brainpickings.org/index.php/2011/08/01/circles-of-influence-longshot/
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Paloma M. Vazquez

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We're anxious to learn what the results of Old Spice's campaign may indicate about our changing social media behavior. Is this year's campaign not reaching the bar the first campaign set - or was it d...
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Paloma M. Vazquez

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So Wieden's work with Old Spice continues - this time, pitting Fabio against Isiaiah Mustafa (the 'old' Old Spice man). The personalized YouTube videos yesterday felt repetitive from last year's campaign. I'm hoping today's show-down proves to be more original/innovative.

http://www.psfk.com/2011/07/new-old-spice-man-vs-the-old-old-spice-man.html
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Paloma M. Vazquez's profile photoIshmael Vasquez's profile photo
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Good. Let me know the next event you go to, and I'll come say hi.
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Have her in circles
611 people
Iliana Such's profile photo
Jill Benson's profile photo
Bathoown Al's profile photo
Shantal Gonzalez's profile photo
michael kantrow's profile photo
Adán Rodrigo Romo Márquez's profile photo
Matt Ross's profile photo
Sarima Gracia's profile photo
ilisa gould's profile photo
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  • PSFK
    Contributing Editor, present
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A curious gal with a long to-do list, a lot of questions, and a case of wanderlust.
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