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Jean Gianfagna
130 followers
130 followers
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Jean's posts

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Your best customers can play a powerful role in a smart B2B marketing strategy. Here are 7 tips for capitalizing on the value of your best customers in B2B marketing.

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Are you getting ready to launch a new business? Effective marketing will be critical to your success. Here are 10 key questions you'll need to answer to develop a marketing plan for your business, from my latest Smart Marketing Strategy blog post.



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Do you have big news about your business to share with your clients? Here are 12 tips for delivering major news to customers in my latest Smart Marketing Strategy blog post.

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Have you taken on too many marketing projects for your business? Here's how to keep your internal marketing bandwidth in mind when developing a smart marketing strategy, from my experience as a marketing consultant.

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Direct mail can be powerful channel for marketing your business but even a great direct marketing campaign can be ruined by bad data. My latest Smart Marketing Strategy blog post shares examples of two good mailings that failed due to data mistakes.

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A must-watch video for everyone who loves Cleveland by my good friends at Goldfarb Weber Creative Media - awesome work!

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Mr. Can-You-Hear-Me-Now has defected from Verizon to Sprint. My latest Smart Marketing Strategy blog explains why this is brilliant advertising and a very smart marketing strategy.

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This generous man donated a scholarship to the Ohio University School of Journalism that I was fortunate to win. Thanks, Mr. Linke, for giving me the opportunity to go to college.

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A smart marketing strategy by premium liquor brands to reach younger drinkers.
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