The association advocates on behalf of its members at all levels of
government. CTIA also coordinates the industry's voluntary efforts to
provide consumers with a variety of choices and information regarding
their wireless products and services. This includes the voluntary
industry guidelines; programs that promote mobile device recycling and
reusing; and wireless accessibility for individuals with disabilities.
CTIA also supports numerous important industry initiatives, such as GrowingWireless.com to provide parents with tools and information to educate themselves so they may teach their kids how to use wireless technology responsibly; "go wireless, go green" campaign to educate consumers and policymakers about the industry's numerous eco-friendly initiatives and activities; "On the Road, Off the Phone," a teen-focused safe driving public service announcement campaign; AccessWireless.org, a resource for consumers to research and find information on accessible wireless products and services; and text4baby, a free mobile educational service to promote the birth of healthy babies
The association also operates the industry's leading trade shows, as well as equipment testing and certification programs to ensure a high standard of quality for consumers.