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Brand Illumination
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A new era is dawning for many old structures, allegiances and traditional ways of being in business. Larry Fink of Black Rock has seen the future and is wanting to get closer and guide fellow CEOs to understand the fundamental shifts that are occurring and what it means for orgs to be successful in the 21stC. Understanding this level of responsibility, requires a systemic perspective and expanded leadership capacity and emotional maturity. #leadershipcapacity #larryfink #societalresponsibility #brandleadership https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/petergeorgescu/2018/02/12/leadership-in-our-new-age/&refURL=&referrer=#497feb1e9159
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PwC Chairman gives his 4 tips for CEOs: 1. Develop metrics beyond financial goals 2. Implement emerging tech in a socially conscious way 3. Invest in employee education 4. Commit to a purpose that accounts for all stakeholders #leadershipcapacity #brandleadership #CEO #PwC #purpose #AI #emergingtech http://ow.ly/qCgX30jSAwi
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The brand and marketing eco-system has changed radically over the past decade – this McKinsey article provides ideas and insights about what the future of agency relationships may look like. The essential piece is how interconnected everything is – nothing operates in isolation. Some real choices for agencies. #brandillumination #agencyrelationships #marketingecosystem #mckinsey http://ow.ly/j6Gy30jSAtL
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Brands & marketers will have faster, deeper customer understanding through working with artificial intelligence. Seven examples here of how that may look. #brandillumination #artificialintelligence #AI #customerinsightshttp://www.imediaconnection.com/article/238368/170119-tom-edwards-7-ways-artificial-intelligence-will-enhance-marketing
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