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Conscious Capitalism - Dallas
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Bringing Conscious Capitalism Principles & Practice to Dallas
Bringing Conscious Capitalism Principles & Practice to Dallas

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We have had a number of questions asking how Conscious Capitalism and Corporate Social Responsibility (CSR) differ. The simple answer is that CSR is a siloed initiative usually managed by Corporate Communications or the PR team, whereas Conscious Capitalism permeates the entire organization externally and internally.

Here is an interesting report summary from The Reputation Institute in the UK, indicating that for CSR to be more effective it has to be moved from the philanthropy silo and integrated into overall business objectives. Interestingly, the summary also counsels caution before turning CSR over to the CMO: http://www.marketingweek.co.uk/news/moving-csr-from-philanthropy-to-alignment-with-commercial-objectives/4008165.article

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Exceptional post here on the challenges of the growth of organic food: http://deliciousliving.com/nutrition/big-organic-bad?page=1

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Chipotle's at it again. You all may recall a while back, Chipotle released a video called "Back to the Start" that showed how their farming methods were better than "big foods". Here is their latest effort that includes a iPhone and iPad game. What do you think? http://www.npr.org/blogs/thesalt/2013/09/12/221736558/taking-down-big-food-is-the-name-of-chipotles-new-game

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A recent survey (actually lots of surveys) confirms that most consumers distrust green marketing claims. If you are thinking about going down the green path here are eight tips to doing so correctly: http://www.triplepundit.com/2013/09/walking-green-marketing-tightrope-avoid-green-marketing-nightmares/

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B. Good a regionall fast food chain focused on sustainability and healthy fare is showing how onsite gardening can make sense for quick serve restaurants: http://dld.bz/cNVQf

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Is conscious capitalism good for business? By focusing a branding campaign on "Buy Less", Patagonia has increased sales by one third and revenue by 6%: http://www.businessweek.com/articles/2013-08-28/patagonias-buy-less-plea-spurs-more-buying

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I don't think this video will last long as it is being pulled off other sites rapidly due to a conflict with the speaker's estate, but it is a must see.

One of the ideas we have agreed to discuss as part of our Conscious Capitalism curriculum is how to get those coming out of college excited about business, how to address their cynicism?

The first step is to watch this video. Essentially this talks about the critical importance of awareness and the choice we all have to make about life, do we want to go through it consciously or unconsciously?

It is wonderful. What do you think?

http://dotsub.com/view/6b8cc93f-3b53-486b-a1ce-025ffe6c9c52

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Interesting group here: 1% for the Planet is an alliance of 1000+ businesses that commit 1% of sales to environmental groups around the world. http://onepercentfortheplanet.org/

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For the past several years Chipotle has been steadfastly dedicated to its "Food with Integrity" positioning. One aspect of this positioning is to serve only "responsibly raised" beef. However, when supply is short, the brand has hard decisions to make:

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Short synopsis of 6 companies putting the environment before profits:
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