Got a shop on the high street? Read this for recommendations.
Last year Mary Portas released 'The Portas Review', which set out her recommendations for reviving the high streets of Britain's towns and cities

As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said the the internet “is one of the key threats to retail on our high streets”.

We see it differently: the internet is vital to the future of the high street

In our new report, "How the Internet can save the High Street",(Free for Bronze members upwards) we expliore how digital technology can be used to drive footfall to the high street, and to enchance the in-store experience for comsumers. 

Econsultancy's How the Internet Can Save the High Street report (free to Bronze members for a limited time period) contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi, 'reserve and collect', in-store kiosks and 'pop-up shops'

The report includes insights from experts and examples of companies which have embraced digital and reaped the rewards. 

This report has been published to fill a gap left by ‘The Portas Review’, a Government-sponsored report on how to save the high street which failed to consider how digital can be used by retailers to improve the in-store customer experience and increase footfall to their stores.

There is a tendency for high street businesses to see the internet as 'the enemy', but businesses can make the most of web and digital technology to drive more customers into their shops and to improve the in-store experience. 

Consumer habits have irreversibly changed, and digital is now a big part of the shopping process. For example:

*80% of UK shoppers reserve products online for collection in stores (up from 74% in 2011).
*44% of UK shoppers always research purchases on the internet before buying offline. 
*Just 4% never use the internet for product research. 
*43% of UK shoppers now use smartphones while on the move to compare prices and read product reviews (up from 19% last year).

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