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Darvinder Sawhney's profile photoAndrew Warren-Payne's profile photo
 
I would suggest that Google promote its "Direct Connect" feature a bit more (the one with a '+' prefixed to a brand name). For example a Google search for +FORD should directly bring up the Google+ page for Ford which is +Ford Motor Company without presenting a search listing. If companies are encouraged to use this feature then this will also help G+ raise its profile.
 
Thanks Darvinder. I definitely think that people (myself included) aren't making enough use of the Direct Connect feature.

Feel free to visit the Econsultancy blog on the link above and share your thoughts in the comments section - already a conversation starting up there...
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