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Caryn Starr-Gates
329 followers -
Sparkling copy that markets your message
Sparkling copy that markets your message

329 followers
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Caryn Starr-Gates's posts

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Belgium's royal family was not amused by Burger King's attempt to capture the hearts & minds of the country's citizens - and now look what happened.

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Wow - awesome experiential marketing activation by Frito-lay!

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I totally agree with all three. How about you?

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Mind your brand pillars ... and watch your tone of brand voice (among other things).

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Important distinctions are noted between your unique selling proposition, value proposition and key selling points. I enjoy giving a workshop about "crafting an elevator pitch that grabs attention" and found some good pointers here.

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Tips on how social listening can improve your customers' experience as well as respond to issues (better customer service).


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I guess everyone's Google app or Google Home was talking to owners about the Whopper. Cool idea (if you're not Google).
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